Black Ember Drives 4K+ Visitors to Newly Launched Products

About Black Ember

Black Ember is a premium backpack and accessories brand known for its sleek, modular, and over-engineered designs. Built with high-precision laser-cut textiles and bonded-stitch construction, their gear is beloved by urban commuters, adventurers, and professionals seeking minimalist aesthetics and rugged performance.

The challenges

The challenges Black Ember needed to address included:

• Announcing new product launches on the website in a subtle, brand-aligned way

• Driving more traffic to high-intent pages without interrupting the shopping experience

• Building their email list with high-quality leads consistently

Black Ember's onsite strategy

Black Ember deployed a mix of onsite notifications and popups to communicate key offers and updates while keeping the experience clean and on-brand.

1. Announcing new products with onsite feed

To highlight new arrivals like the Sacoche and Multicam Black packs, Black Ember used notification campaigns linked directly to product pages.

The Sacoche bag launch notification earned 2,300+ clicks and an 18.4% CTR. For the Multicam Black launch, a limited-edition drop, the notification achieved a standout 29.4% CTR and drove over 2,000 visits to the product page.

2. Promoting free shipping incentives

To increase conversions and average order value, Black Ember promoted free shipping offers based on visitor location and cart value. When an international or US-based visitor adds a product to the cart, Wisepops shows a notification that lets them know about the deal.

If the visitor adds enough products to the cart, they will get another notification:

3. Announcing new arrivals

Black Ember regularly updated its audience about new products with the onsite feed. A campaign promoting the Kompak pack alone (below) drove over 1,400 visits to its product page. These announcements helped maximize visibility and created natural pathways to product pages.

4. Growing the email list with gift card giveaways

To turn first-time visitors into subscribers, Black Ember launched a popup offering a chance to win a gift card. The popup included a follow-up confirmation message with shopping links to maintain engagement.

If the visitor signs up, they get this second popup window with more details. There’s a confirmation, the end date of the giveaway, as well as the link to go shopping:

Results

• 4,019 visitors reached new product pages through notifications

• 4,296 saw free shipping campaigns in just two weeks

• 29.4% CTR on Multicam Black (new product announcement)

• 30.2% conversion rate from that campaign to product page

• 17.38% conversion on international shipping incentive notification

• Gift card popup helped improve email list building with high-intent leads.