L'Atelier d'Amaya: Transforming Online Jewelry Shopping with Wisepops

About L'Atelier d'Amaya

L'Atelier d'Amaya is a French modern jewelry brand offering beautifully crafted pieces that blend timeless elegance with modern design. The brand is known for pieces that are personal, emotional, and everyday-wearable—bracelets, rings, necklaces, earrings—many of which can be personalised with engravings, birthstones, initials, or zodiac motifs.

The challenges

L'Atelier d'Amaya had several challenges to overcome:

• standing out in a busy French jewelry market

• earning trust from online shoppers

• turning visitors into customers

Since jewelry is often a high-consideration purchase that people like to see in person, the brand needed a way to build strong connections online.

The winning strategy

The L'Atelier d'Amaya team did a great job of strategically using all onsite channels (popups, embedded forms, bars, and onsite feed) to ensure a positive shopping experience and show the right message to the right shoppers.

1. Engaging new visitors from the first visit

To accelerate email list building and attract new customers, L'Atelier d'Amaya launched a creative giveaway campaign, offering free jewelry as an incentive. They designed a series of gamified campaigns to promote this offer and ensure it captured the attention of new visitors.

2. Sharing news and promotions with the feed

L'Atelier d'Amaya maximized its reach by using the onsite feed to share news and promotions with visitors. This channel helped them increase the number of pages viewed per visitor and raise awareness of the latest deals.

Thanks to the versatility of the feed, the brand shared various types of content, such as store openings, product launches, and promotions.

3. Sharing awareness of special offers and limited-time deals

L'Atelier d'Amaya chose four channels for sharing messages.

For instance, bars at the top of the website prominently displayed a message about free delivery and engraving services, making it almost impossible for visitors to miss:

Here's a closer look at one of the campaigns:

Meanwhile, the notification feed was used to highlight ongoing promotions.

This channel proved particularly effective, allowing the marketing team to quickly create and publish offers in just minutes:

To further encourage purchases, they took advantage of popups and embedded forms. 

A great example was a discount campaign shown exclusively to visitors browsing products. By targeting shoppers already in a buying mindset, the message was more likely to be relevant and drive action:

Additionally, when visitors selected a product, a subtle yet effective reminder was placed below the "Add to Cart" button, using an embedded form. 

This well-placed message served as an additional nudge, encouraging customers to complete their purchase at precisely the right moment:

Another great example of L'Atelier d'Amaya’s use of embedded forms was a campaign designed to inform shoppers about the availability of piercing and engraving services in their brick-and-mortar stores:

4. Building an engaged email list

Rather than relying on generic sign-up forms, L'Atelier d'Amaya used embedded forms placed throughout the website. Instead of disrupting the shopping experience with intrusive requests, they positioned these opt-ins where they made the most sense. 

Also, L'Atelier d'Amaya ran highly personalized birthday campaign aimed to help with marketing personalization. Registered customers were invited to add their birthdate via a friendly popup, ensuring they’d receive a personalized treat when their special day arrived:

5. Engaging shoppers during the holiday season

Just like with other onsite marketing projects, L'Atelier d'Amaya demonstrated how using different channels strategically can significantly improve conversions and sales—especially during the holiday season.

One standout campaign was their countdown to Black Friday 2024, displayed through an embedded form on a dedicated sale page. This countdown not only built anticipation but also encouraged visitors to plan their purchases in advance:

Once Black Friday arrived, the brand made sure to highlight time-sensitive offers in an effective yet non-intrusive way. 

Special promotions, such as free engravings for Christmas gifts and free engraving plus delivery during Black Friday, were shared through onsite notifications:

To make the most of the year’s biggest sales event, L'Atelier d'Amaya also used multiple channels to announce the start of their Black Friday sale. 

Here are two examples—this popup and a notification was used to showcase discount codes and tiered pricing incentives, encouraging higher order values:

As the Black Friday sale neared its end, a sense of urgency was created with a last-day reminder. A contrasting black bar was added to the website, making it clear that time was running out:

To convert new visitors in early 2025, they launched a good-looking New Year campaign offering a special discount. This ensured that holiday traffic didn’t just end with Black Friday but continued driving sales into the new year:

Results

Revenue impact:

• €971,101 in directly attributed revenue over 6 months

• 24% of total revenue comes from Wisepops campaigns

• 20% ROI — generating €204 for every €1 spent

• 16,203 conversions driven by targeted campaigns

Email list growth:

• 38,800 new email subscribers captured over 6 months (6,500 per month on average)

• 25.2% signup rate — more than 5x the industry average

Visitor engagement boost:

• 95.8% of site visitors reached with relevant messaging

• Standout campaigns like Black Friday codes generated €12,095 revenue and Double Loyalty Points made €14,991 in revenue

• Successful across devices: €623,133 from mobile and €347,969 from desktop users