L'Atelier d'Amaya: Transforming Online Jewelry Shopping with Wisepops

L'Atelier d'Amaya is a French modern jewelry brand offering beautifully crafted pieces that blend timeless elegance with modern design. Each piece tells a story and is designed to be treasured for years to come.

The challenges

L'Atelier d'Amaya had several challenges to overcome: standing out in a busy French jewelry market, earning trust from online shoppers, and turning visitors into customers. Since jewelry is often a high-consideration purchase that people like to see in person, the brand needed a way to build strong connections online.

The solutions

The L'Atelier d'Amaya team did a great job of strategically using all onsite channels (popups, embedded forms, bars, and onsite notifications) to ensure a positive shopping experience and show the right message to the right shoppers.

Engaging new visitors from the first visit

To accelerate email list building and attract new customers, L'Atelier d'Amaya launched a creative giveaway campaign, offering free jewelry as an incentive.

They designed a series of engaging, gamified campaigns to promote this offer and ensure it captured the attention of new visitors. These campaigns encouraged participation and created an interactive experience, increasing the chances of visitors subscribing and staying connected.

Sharing news and promotions with the feed

L'Atelier d'Amaya maximized its reach by using onsite notifications to share news and promotions with visitors. This channel helped them increase the number of pages viewed per visitor and raise awareness of the latest deals.

Thanks to the versatility of the feed, the brand shared various types of content, such as store openings, product launches, and promotions.

These two campaigns, for example, promoted a newly opened brick and mortar store and Christmas gift ideas…

And this one announced new products:

By keeping visitors informed and engaged with fresh and relevant offers and news, the brand was able to build a strong relationship with potential customers.

Sharing awareness of special offers and limited-time deals

L'Atelier d'Amaya used a clever onsite engagement strategy here. To ensure maximum awareness of special offers while keeping the shopping experience positive, they chose four channels for sharing messages.

For instance, a banner at the top of the website prominently displayed a message about free engraving, making it almost impossible for visitors to miss:

Here's a closer look:

Meanwhile, the notification feed was used to highlight ongoing promotions. This channel proved particularly effective, allowing the marketing team to quickly create and publish offers in just minutes:

To further encourage purchases, they took advantage of popups and embedded forms. 

A great example was a discount campaign shown exclusively to visitors browsing products. By targeting shoppers already in a buying mindset, the message was more likely to be relevant and drive action:

Additionally, when visitors selected a product, a subtle yet effective reminder was placed below the "Add to Cart" button, using an embedded form. 

This well-placed message served as an additional nudge, encouraging customers to complete their purchase at precisely the right moment.

L'Atelier d'Amaya’s approach demonstrates how well-timed, thoughtfully placed promotional messages can enhance the customer experience while driving sales:

Another great example of L'Atelier d'Amaya’s use of embedded forms was a campaign designed to inform shoppers about the availability of piercing and engraving services in their brick-and-mortar stores. 

Instead of relying solely on a store locator or a separate informational page, they seamlessly integrated a subtle yet highly effective message directly into a relevant touchpoint, the page with the list of the stores:

Building an engaged email list

Rather than relying on generic sign-up forms, L'Atelier d'Amaya took a different approach, ensuring that email capture felt seamless, relevant, and genuinely valuable to shoppers.

One of their most effective tactics was using embedded forms placed throughout the website. Instead of disrupting the shopping experience with intrusive requests, they positioned these opt-ins where they made the most sense. 

For example, this subtle embedded form allowed visitors to subscribe at their own pace:

In addition to that email collection campaign, they also ran highly personalized special occasion campaigns. 

A great example was their birthday notification strategy aimed to help with marketing personalization. Registered customers were invited to add their birthdate via a friendly popup, ensuring they’d receive a personalized treat when their special day arrived:

This not only encouraged sign-ups but also strengthened customer loyalty, as subscribers looked forward to their exclusive birthday offers.

Engaging shoppers during the holiday season

Just like with other onsite marketing projects, L'Atelier d'Amaya demonstrated how using different channels strategically can significantly improve conversions and sales—especially during the holiday season.

One standout campaign was their countdown to Black Friday 2024, displayed through an embedded form on a dedicated sale page. This countdown not only built anticipation but also encouraged visitors to plan their purchases in advance:

Once Black Friday arrived, the brand made sure to highlight time-sensitive offers in an effective yet non-intrusive way. 

Special promotions, such as free engravings for Christmas gifts and free engraving plus delivery during Black Friday, were shared through onsite notifications:

To make the most of the year’s biggest sales event, L'Atelier d'Amaya also used multiple channels to announce the start of their Black Friday sale. 

Here are two examples—this popup and a notification was used to showcase discount codes and tiered pricing incentives, encouraging higher order values:

As the Black Friday sale neared its end, a sense of urgency was created with a last-day reminder. 

A contrasting black bar was added to the website, making it clear that time was running out. This subtle yet powerful nudge helped push hesitant shoppers toward completing their purchases before the deals expired:

L'Atelier d'Amaya kept the momentum going after Black Friday. 

To convert new visitors in early 2025, they launched a good-looking New Year campaign offering a special discount. This ensured that holiday traffic didn’t just end with Black Friday but continued driving sales into the new year:

Results (the last six months)

The numbers tell a story of success:

Revenue Impact

• €971,101 in directly attributed revenue over 6 months

• 24% of total revenue comes from Wisepops campaigns

• 20% ROI — generating €204 for every €1 spent

• 16,203 conversions driven by targeted campaigns

Community Growth

• 38,800 new email subscribers captured over 6 months (6,500 per month on average)

• 25.2% signup rate — more than 5x the industry average

Engagement Boost

• 95.8% of site visitors reached with relevant messaging

• Standout campaigns like Black Friday codes (€12,095 revenue) and Double Loyalty Points (€14,991 revenue)

• Successful across devices: €623,133 from mobile and €347,969 from desktop users