Engage Hotel Website Visitors and Increase Bookings with Wisepops: 10+ Campaign Ideas & Examples

Booking.com and other services charge commissions up to 20%.

Referral software often falls short of expectations.

The website conversion rate remains around two, or even one percent.

So, what’s your best bet to secure more bookings and grow your hotel business? 

Engaging your visitors on your website more effectively—because your website is the place where you control the experience of visitors.

Onsite campaigns, combined with retargeting ads and email and content marketing, can make a real difference. If used strategically, they effectively engage, convert, and turn visitors into customers through direct bookings and nurturing those who signed up with emails.

The onsite engagement is a critical part of that plan, of course. It’s a way of using onsite channels (banners, popups, forms, bars, onsite notifications, etc.) strategically to create positive browsing experiences and put the right messages in front of the right visitors.

Wisepops combines all those channels in one platform and adds the targeting options and analytics you need to track every campaign and find conversion opportunities.

Here’s how you can use Wisepops to build your email list, engage more visitors, and drive more direct bookings: 

• Share the latest news, events, and marketing messages via onsite notifications

• Increase direct bookings to reduce reliance on third-party platforms

• Promote additional services with on-click messages

• Convert visitors on reservation pages with exit offers

• Capture leads through email subscriptions or promotional signups

• Help more travelers discover tailored vacation experiences with a quiz

• Highlight time-sensitive promotions and share updates with a bar

• Create a sense of urgency with time-limited offers

• Give your loyalty program more visibility to improve bookings

• Boost engagement with your webcams

• Showcase dining options and experiences

• Promote special offers and packages to boost bookings during off-peak periods

• Boost engagement with unique onsite experiences

If these challenges sound like something you’re looking to tackle, our onsite marketing platform can help you make a difference. It’s super easy to get started, and you don’t need years of marketing experience to pull it off like a pro. 

Check out our success stories or Onsite Marketing Academy for breakdowns of effective campaigns and Wisepops tutorials.

But if you’re ready to try out some of the campaigns from the list, start by getting a free account in Wisepops. It’s a 14-day free trial with all premium features and no commitment—we want you to see the value of our product first.

Get started:

Learn more about our platform and pricing

Interested in learning more about us first?

Explore some of the features that can help you convert your visitors—whether they’re leisure travelers, business professionals, event planners, or staycation seekers.

Also, you get:

• Weekly coaching sessions

• Dedicated customer and community support

• Customized strategy planning and campaign created by us (in One plan)

With Wisepops, you can easily test campaigns, generate leads, get bookings, raise awareness of your special offers, and track engagement analytics. The best part? It takes just two minutes to set up, and you can start creating your first campaign.

Share the latest news, events, and marketing messages via onsite notifications

If you’re looking for a new and exciting way to engage your clients, onsite notifications might just be the answer.

They are a social media-inspired feed with marketing messages designed for… websites.

Not only is it a completely new way to improve website conversions, but also an effective one: visitors who interact with the notifications convert 3.5 times more and view 2.5 times more pages than those who don't.

If you’re a modern hotel looking to engage guests and maintain a fresh, youthful vibe, the feed is a dynamic way to showcase social media content, highlight news and events, share exclusive offers, and promote community initiatives—bringing your brand story to life.

That’s exactly what Attitude Hotels and Resorts, a leading hotel network in Mauritius, is doing.

Visit their website and you’ll see some unread messages waiting for you:

Open the feed and you’ll quickly discover all the things happening around the Attitude Hotels network (the first notification leads to an event on Facebook), as well as a link to book directly with the best prices:

Examples of campaigns you can share via onsite notifications:

• exclusive discounts for direct bookings

• limited-time seasonal offers

• early bird booking promotions

• exclusive holiday packages

• personalized offers for newsletter subscribers

• partner promotions and collaborations

Increase direct bookings to reduce reliance on third-party platforms

Another onsite channel you have to take advantage of: popups.

If you make your campaigns contextual and personalized, you can improve your bookings because our users convert an average of 4.65% of visitors. 

Increasing direct bookings is a great use case because popups are perfect for putting time-sensitive promotions and other marketing messages in front of the right audience.

Think about it: if prospective clients can't easily understand your differentiators, your strategy might be missing a crucial element. There needs to be a cheaper rate, a free breakfast, a loyalty program, a unique experience, or something else put in front of them at the right time.

Popups are perfect for promoting those differentiators all year long.

Let’s see a few examples.

The Columbia Hotel is letting new visitors know that direct bookings come with free breakfast, drinks, parking and super-fast Wi-Fi (below).

They used a simple template in Wisepops with two buttons: one leading to the booking page and the other to a page with more information. That’s a great idea, as many travelers will likely want to review the conditions for accessing the perks before making a reservation:

Hotel Meyer, another hotel using Wisepops, has a similar homepage campaign.

The popup lists four great benefits of booking through the hotel’s website, including a lower rate, free parking, and flexible rescheduling options. Also, there’s the Check Availability button, making it easy for guests to start selecting their dates:

Both those campaigns had a traditional format (meaning they are displayed in the center of the screen), but you can try different ones.

In Wisepops, you can choose the position in one click:

The position of the campaign matters:

The traditional one converts 4% on average while the “bottom center,” for example, reaches 12.8%.

Let’s see an example of how hotels use different positions.

Hotel Landmar Costa Los Gigantes, a popular destination on Tenerife, lets visitors know that booking through the official website costs €23 less than on Booking.com.

The campaign is shown in the right bottom of the screen, so it’s non-intrusive:

Here it is up close:

Next—

Maula Lani, a Hawaii-based hotel and resort, promotes a special offer where they give the fourth night free to clients who booked more than three nights.

The campaign is placed in the lower left corner, which was a good idea—there’s no need to cover that gorgeous homepage image:

Here’s the design up close—

It's a small neat message with a clear headline that makes the offer clear right away. There's also a small image and, of course, a link to the registration system:

Creating such a campaign in Wisepops is easy.

Here’s my replicated version:

A couple of tips for you to improve this campaign.

💡

If I had to improve Maula Lani’s design, I’d change the position from “bottom left” to “bottom center” because that position converted 12.88% of visitors—the highest CVR among all placements.

Also, that small image is great, but the hotel’s homepage already features an incredible video that’s much more useful to visitors. So, adding another visual that shows basically the same landscape feels unnecessary. 

I’d suggest sticking with just the text and button in this case—they effectively communicate the campaign’s value on their own. Or, alternatively, you can add an image of breakfast, facilities, or a client review.

Of course, I’d enable goal and revenue tracking to see how much impact the campaign really had on my revenue.

Promote additional services with on-click messages

Does your hotel also offer a lot of extra services for guests, such as massages, skiing, and spa? 

Hotel Hochschober, for example, allows guests to add them to the reservation before booking a room. The services are listed like this, and guests can learn more about them and add them to their stay by clicking the Go to Selection buttons (see below).

This approach not only captures interest at the right moment but also encourages guests to upgrade their stay, increasing booking value by highlighting perks they won’t want to miss.

In Wisepops, setting up a campaign that triggers a small popup showcasing details like chef-curated menus or special add-ons such as spa treatments and exclusive packages is easy. 

This type of campaign is called on-click popups, meaning the message appears only when launched by the website visitor.

They're popular in eCommerce, with conversion rates reaching up to 22% on average. DB Journey, a lifestyle brand using Wisepops, runs an on-click campaign on their homepage to encourage loyalty program signups

Here’s how to create a similar campaign in Wisepops—you don’t need any coding knowledge or experience to get started:

Convert visitors on reservation pages with exit offers

Exit campaigns convert up to 3% of website visitors, so they can help you get some extra emails or bookings if used strategically.

For example, you can place them on the pages with the registration system or the checkout. You can try to prevent the visitors from leaving by mentioning the differentiators that we’ve talked about earlier. Those can be free perks, lowest rates, or special offers.

A Hawaii-based ISO hotel uses this type of onsite campaign.

When I visited their booking page and attempted to close the window, a message appeared asking if I knew about their special offers. For a traveler comparing prices and perks — which is likely what most visitors are doing — this could be a good reason to stay and browse a bit more:

Capture leads through email subscriptions or promotional signups

The first-time visitors, most of which are looking for the best offer, are extremely hard to engage. 

But—

Campaigns with the right incentives could grab their emails and bring them back to your website the next time when you inform them of the special offers or other added benefits they could get.

Businesses in the industry use different incentives to achieve this goal.

Good Hotel Guide, the UK's leading accommodation guide with reviews, promises special offers and monthly travel tips (the campaign is made with Wisepops):

Next—

Grand Hotel Santa Maria, offers exclusive deals and perks available only for clients in this good-looking campaign…

The Inn at Longwood Medical in Boston went one step further. 

Their campaign offers to enter a contest to win two tickets to Boston’s Museum of Fine Arts, overnight accommodations, and free parking:

If you’d like to try this tactic, too, Wisepops has templates for any email or phone number capture campaign idea you might have.

But—

Consider using targeting options to get better results than your competitors. These options allow you to choose the visitor groups to show campaigns to, which means you can personalize them to increase the chance of signups.

Let me give a couple of examples.

The most common one is new and returning visitors. The buying intent is typically stronger for returning visitors, as they may already be familiar with your hotel and may be closer to making a decision. On the other hand, first-time visitors may still be in the discovery phase and may need more time and encouragement before booking.

So, it makes sense to create two email capture campaigns with different incentives for those categories. Choosing who views the campaign takes two clicks:

One more example:

Say, you’re running a paid ad campaign with a limited-time offer, like 20% off stays. When visitors click the ad, you can show them a personalized popup with an exclusive incentive—such as free breakfast or a room upgrade—available ONLY to those from the ad.

To set up targeting, choose Paid search:

This targeted strategy can increase conversions, drive bookings, and maximize your ad spend. 

Learn more about targeting in Wisepops.

Help more travelers discover tailored vacation experiences with a quiz

Choosing a hotel could be hard. No wonder they visit dozens of websites before they decide where to go and where to stay.

If your hotel chain has a page with hotel selection, you can engage hesitating visitors in a fun and interactive way with a quiz. If you have Wisepops, too, then you can increase the number of quiz takers and bookings. 

Let me show you how.

Marriott has this “Find your perfect island getaway” quiz—a great way to get personalized recommendations for island vacations. 

But… Can you spot it?

Not so easy to find, right?

It’s right there:

While there’s nothing wrong with that decision (plus there are more promos if you browse the website), you can make quiz discovery easier, and—most importantly—contextual. That can help with getting more answers from visitors who are really interested in taking a vacation.

Here’s how:

First, think about the pages on your website where visitors would be the most likely to be interested in taking the quiz. Two options could be the homepage and the hotel selection page.

Let’s suppose that a new visitor is scrolling through the list of hotels or rooms, maybe checking out one or two hotels, and then returning and browsing more. That last act suggests that they are still looking and might need some assistance.

That would be a great time to present your quiz!

One way is to use a campaign like this I made in Wisepops (below). I set it up to appear after a visitor scrolls down to about 50% of the page to make it more user-friendly:

Highlight time-sensitive promotions and share updates with a bar

Website bars in Wisepops are a useful channel for hotels as they can highlight time-sensitive promotions and provide quick access to important information like booking links or special offers.

You can place them on the top, bottom, or a custom position on your website using CSS:

OUTRIGGER Waikiki Beach Resort, for example, runs a similar campaign that leads to the booking page (below). 

As you can see, there’s no CTA button visible above the fold, which suggests that it could be the case on some devices, including mine:

Create a sense of urgency with time-limited offers

Time-limited offers are a proven marketing tactic for increasing sales and conversions. Our 2025 research found that countdown timers added to popup forms increase conversions by 58% in ecommerce.

Hotels use similar tactics. 

The Cliffs at Princeville, for example, had this good-looking campaign to increase bookings in the off-season periods (January and February):

If you also use time-limited offers to promote your hotel or resort, then Wisepops is a great tool to have. Take Charlotte Bio, for example. This ecommerce store ran a six-hour sale using our platform and achieved remarkable results, generating 17% of their monthly sales through just three targeted campaigns.

You can also embed promo messages with countdowns anywhere on your website (no coding) with in-pages, share them in top-of-the-screen bars, or use popups—depending on your preferences.

Just take a template, add your colors and texts, and publish:

Give your loyalty program more visibility to improve bookings

Your loyalty program is an effective marketing tool for drawing in new customers who value ongoing benefits. With Wisepops, you can ensure that it improves your bookings by encouraging travelers to convert at the right moment.

One way to do so is with in-pages. They are sections you can add to your webpages to make sure that your potential clients notice them exactly when they’re likely to book.

For example, check out this message from ESPACIO The Jewel of Waikiki, one of Hawaii’s most popular hotels. 

While I was selecting a room—a clear sign of booking intent—I noticed a contrasting message highlighting the perks of joining the hotel’s loyalty program, Leaders Club. That’s a great idea to give some extra motivation to book!

With Wisepops in-pages, you can also give your loyalty program more visibility at important moments. Just choose the page for the campaign, create the design, and add it by using CSS selectors (very easy to do!)

Check out our templates for in-pages by choosing Embed in our template gallery:

Here’s how to create in-page campaigns:

One more way to increase bookings on your website is to show small, non-intrusive promotional messages on checkout. 

Hawaii-based Alohilani Resort Waikiki Beach, for example, displays a small tab on the side of the screen, which, if clicked, reminds us about rewards that will become available after booking:

You can easily create similar (and even better) campaigns.

For example, Alohilani’s message covers some important information, which is to be avoided. One way to improve this is to add an embed below the ADD A ROOM button or move the campaign to the lower right corner.

Here’s my version:

Now, we want to make sure that the campaign appears only on checkout. To do so, add the URL of that page in Display rules > Pages > Select URLs:

Boost engagement with your webcams

Live webcams give potential guests an immersive look at your property, offering a real-time showcase of stunning views, current weather conditions, or even onsite events. For beachfront resorts or hotels in scenic locations, it’s a powerful tool to spark wanderlust and drive bookings.

With Wisepops, you can get more people to check out your webcam views.

One way to do this is with a sticky bar. Write a short and sweet message, add a button with a link, and add a background image for a great look:

But a more engaging one is with a video popup with a tab. 

Here’s how it works:

The tab is basically a launching button for the video that sits in the lower corner of the screen. To encourage travelers to click, you add, say, “View our webcam.” When a visitor clicks the preview button, the popup with the video appears and launches the stream:

Creating this campaign takes just a few steps:

• Choosing a template

• Adding the URL of the video

• Adding the visual and text to the preview

That's it—this video campaign only took me about three minutes to set up in Wisepops since the template already has most of the settings ready to go.

Want to try a similar campaign?

In the Wisepops template library, choose Videos as the use case. The campaign with the tab (called Video with tab) will be waiting for you first:

Showcase dining options and experiences

Highlighting your hotel's dining options is a great way to enhance the booking experience for visitors who value food as a key part of their travels. 

That’s why many hotels promote their menus like so:

Using Wisepops, you can also create attractive campaigns that showcase your signature dishes, exclusive dining events, or restaurant promotions.

I used the campaign above for inspiration and whipped up this sleek design in our popup builder in about 20 minutes:

I thought that was a decent design, so I placed it on the background of an AI-generated website of a luxury hotel (below). Looks great, doesn’t it? 

Just like that, you can also create stunning and engaging campaigns that represent your hotel style beautifully.

Promote special offers and packages to boost bookings during off-peak periods

Many hotels experience a dip in bookings during off-peak periods. Using Wisepops means you can promote special offers and packages that are specifically designed to boost bookings during these slow times.

Casa Andina Hotels, a popular Peruvian hotel chain, promoted their latest special offers in this campaign made with Wisepops (below). Note the two buttons that lead to two different hotels:

Boost engagement with unique onsite experiences

Raising awareness of the unique experiences that differentiate your hotel can attract niche audiences and create additional revenue streams beyond room bookings. 

Many hotels list experiences in the main menu, but sometimes it’s necessary to give them more visibility to capture attention.

The Queen Mary Hotel offers paranormal date nights to tap into its rich history and reputation for hauntings, which draws thrill-seekers, history buffs, and paranormal enthusiasts.  

That's why they spotlight this experience with this campaign:

OUTRIGGER Waikiki Beachcomber Hotel follows the same tactic. 

One of the latest experiences they promoted more prominently on the homepage is 'Auana, the live performance of Hawaii-inspired entertainment:

With Wisepops's suite of onsite channels, you can give your experiences maximum visibility.

Add embeds with the announcements on your blog and other pages, try bars for maximum engagement, or use onsite notifications:

Keep learning…

Wondering if Wisepops is right for your hotel business? Wondering if the platform could be helpful for engaging visitors on websites other than hotels?

Check out the success stories of our users to see how other folks are growing their ecommerce and SaaS businesses.

Ready to talk about your needs?

Book a personalized demo so we can walk you through how Wisepops can work for your hotel or other business. We'll show you how to engage visitors, boost bookings, and capture valuable leads with targeted campaigns.