Last updated Thu Jun 20 2024
20 Ideas to Use Wisepops as an Online Store
Wondering how Wisepops can help grow your business?
Or want to compare it to competitors to make a good choice?
Or maybe someone recommended Wisepops and you want to see how others use it?
If you said "yes" to at least one of these questions, this post will help you find the answer quickly.
What is Wisepops?
Wisepops is an onsite marketing platform created to help ecommerce and B2B businesses convert more traffic into leads and sales with campaigns that cover the entire customer journey.
You get six onsite channels inside Wisepops:
How to use Wisepops as an online store: 20 ideas
Choose your goal to see the ideas and campaign examples:
Capture emails
With Wisepops, you can create just about any lead generation campaign on your website. What's more, you can make it relevant and personalized thanks to advanced targeting.
Idea #1: Welcome popups to convert new visitors
Show a welcome message to new visitors offering a discount or special deal in exchange for their email addresses or phone numbers.
Like Blume, which converts 5% of visitors with this welcome campaign:
“We chose Wisepops because of: a) Simplicity of A/B tests, b) Easy integration with Shopify, Zapier, and Klaviyo, and c) Email and phone number collection in one campaign.”
Or, like Flaus with this gorgeous design:
Or like Nkuku, with this another beautifully made campaign:
Or—
you can make a small campaign to sit in the right bottom of the screen like The Frankie Shop:
Or, you can go for another creative placement like Uranus Wiper did:
How to get started with these use cases:
How to make a welcome popup [step-by-step guide]
Idea #2: Capture emails and phone numbers in one campaign
Collect both emails and phone numbers in one window to get more lead data for nurturing.
Example:
Intelligentsia runs this beautiful campaign to build a customer base (note the two signup fields):
Idea #3: Grab emails and sales with exit intent campaigns
Capture visitors about to leave your store by offering a discount or another incentive if they sign up.
Examples:
OddBalls, one of the most popular underwear brands in the UK (their store is on Shopify), converts visitors with a discount like this:
The Knitting Network, another UK-based store, also uses a coupon to stop visitors from leaving without subscribing:
Recommend products
With Wisepops, you can recommend new products based on viewed products, cart content, shopping history, browsing history, and other factors.
Idea #4: Use AI Wishlist to recommend products your shoppers are likely to buy
Dusk, a furniture retailer, shows product recommendations in the order generated based on purchase intention analysis done by AI:
OddBalls does the same:
Idea #5: Recommend a seasonal product to all visitors
Blume promoted their latest product, Sunburst Mineral SPF 50 Sunscreen, during summer months:
Idea #6: Increase sales of a best-selling item by promoting it with a dedicated onsite notification
Black Ember drives visitors to one of the best-selling backpacks with this campaign:
Dock & Bay, on the other hand, didn't focus on one item and drove shoppers to all their best-sellers with notifications:
Le Creuset chose a different approach: they showed this product line promotion only after a visitor viewed a few pages on their store:
Promote special offers
Product bundle deals, time-limited offers, sales, you name it—you can improve your results with these promotions by increasing their visibility on your store.
Idea #7: Announce flash sales and share discount codes
Get more orders during flash sales by announcing flash sale with popups, sticky bars, and embeds.
Example:
Charlotte Bio used Wisepops to create a desktop and a mobile popup with a built-in discount code applicator:
“The campaign generated six times more customers in six hours than we get on a full regular day, which we really did not expect.”
Idea #8: Give a special discount on seasonal items
Dock & Bay, raised awareness of the special discount for customers who buy two items or more like this:
Idea #9: Promote a BOGO offer
Blume celebrated its fifth birthday with this cool promotion and a great-looking campaign:
Announce new products
One way to keep your audience engaged and interested in your brand is by creating anticipation for a new products.
With Wisepops, you can to announce the launch of a new product or collection in many creative ways, and offer exclusive early access or discounts.
Idea #10: Build anticipation for an upcoming product collection
Ferro & Company Watches generates buzz around a few new products with this onsite notification:
Asphalte takes a similar approach to promote an item available for pre-orders:
"About 60,000 visitors see our popups each month and 4,000 of them convert. Thanks to that, this channel is now our #1 organic lead generation channel."
Codage Paris, on the other hand, included their newly launched product in a special deal, to try to increase the average order value:
Rouje used the onsite notification feed to include multiple best-selling items to give customers more choices to explore:
Get more sales during holidays
During the holiday season, consumers are actively looking for gifts and deals, making it the perfect time to capture their attention with promotions.
With Wisepops, you to create eye-catching onsite campaigns that highlight special offers, limited-time discounts, and holiday-themed products.
Idea #11: Build a list ahead of Black Friday
Art of Play collected emails ahead of Black Friday with this campaign:
Idea #12: Have an Easter egg hunt on your website
Soi Paris designed a special onsite campaign to engage visitors during Easter weekend. In fact, they combined four different popups campaigns into one to increase sales.
The first one was the one explaining the rules of the hunt (find a discount somewhere on Soi Paris' website):
And these three egg-shaped popups were added to specific product pages:
“We are really satisfied with the results of this campaign, it exceeded our expectations. In three days, it helped generate 42% of our revenue (month to date) with a nice average order value. We also received a lot of positive feedback from our customers. They really enjoyed our egg hunt!”
Idea #13: Generate a sense of urgency on Cyber Monday
DB Journey created this campaign to engage those who didn't buy on Black Friday:
“We aimed to connect with our customers who crave value and quality, while also painting a picture of missed opportunities if they didn't act fast…
We also kept tabs on conversion rates and purchases during the campaign, +25% more sales that day compared to last year's Cyber Monday!”
Idea #14: Motivate more visitors to make bookings on your platform by giving them extra loyalty points
Quandoo, a restaurant booking platform, showed this campaign to those who made a reservation in December (the busiest season) to encourage them to make one more reservation in January:
“In December, Quandoo typically experiences an increase in visitors on both the portal and the app. Users tend to make more reservations to meet with friends and colleagues before Christmas. We wanted to treat them and also motivate them to make reservations one more time in January.”
Idea #15: Give an exclusive discount to your subscribers and get more sales after Cyber Monday
Ideal of Sweden gave this one-hour-only offer only to their subscribers as a part of their Black Friday strategy:
"The post-BFCM phase was our final flourish. We extended a 'last-chance' offer to our newsletter subscribers and VIP members - 50% off everything, plus an extra 10% for one hour only. This was our way of saying thank you to our loyal customers, and it paid off with a CTR of 15.82%:"
Generate leads with giveaways
With Wisepops, you can create engaging, gamified campaigns that invite visitors to enter their email addresses for a chance to win a prize.
Idea #16: Give away a best-seller and build your email list
Cabaia made this good-looking campaign for their product giveaway:
Idea #17: Gamify the product giveaway with a spin-to-win wheel
Faguo created this beautiful campaign to add some gamification to their onsite lead generation strategy:
"I can do everything by myself if I need to. Wisepops is super easy and the automation is amazing, so we could do a lot of lead generation experiments with the popups."
Idea #18: Promote your giveaway with a simple but good-looking lightbox
Syos created this lightbox popup with a creative image to accelerate the email list building:
Get more loyalty program signups
Wisepops can help you effectively promote your loyalty program through targeted popups and notifications.
Idea #19: Collect lead data with an on-click popup
To sign up for Db Journey's customer loyalty program, the visitors click the special DB Black button to launch this window:
Idea #20: Focus on the perks like exclusive offers
Black Ember uses this simple yet elegant campaign to get more loyalty program signups:
Next steps
Want to try Wisepops for free?
We have a 14-day free trial with access to all features:
If you'd like more detailed stories of how ecommerce stores and SaaS businesses use Wisepops:
Oleksii Kovalenko
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses by writing detailed, in-depth guides.
Education:
Master's in International Marketing, Academy of Municipal Administration
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