
Last updated Fri Mar 07 2025
7 Reasons to Choose Wisepops Over Alternatives
Not sure about whether to use Wisepops to convert your visitors?
We wrote this post to show you why Wisepops stands out and give you seven excellent reasons to choose it over its alternatives.
Here are a few facts about us:
Fully self-funded
Trusted by over 2,000 online businesses
Created by experts with experience at Amazon and Meta
Customer support in all time zones
100+ native integrations with popular tools...
But that's just scratching the surface.
We thought we'd make this post to break down seven main reasons why Wisepops is a great choice for your marketing team, and why you should choose it over competitors like Klaviyo, Optimonk, Sleeknote, AB tasty, Nosto, and Wunderkind:

Wisepops is built for CRO
Wisepops started as a popup tool but after years of experience, talking to businesses, and observing the market, we’ve seen website conversion strategies evolve—website popups alone were no longer enough.
We realized that businesses need more, new, non-intrusive ways to engage customers, data-driven strategies to optimize performance, and CRO tools that deliver real results without straining marketing budgets.
That’s how we evolved into what we call an "onsite engagement platform." The very first one on the market, in fact.
Our suite includes:
onsite engagement channels (the feed, popups, embedded forms, bars, and AI product recommendations)
retargeting (web push notifications)
CRO features (CRO experiments, revenue tracking, and analytics)
For your business, it means that you're getting a user-friendly platform packed with powerful conversion optimization features, offered at a fraction of the cost of most CRO tools.
In CRO experiments, you can use traditional A/B testing and A/B testing campaigns against control groups to get detailed visitor engagement analytics.
By doing so, you will find your best-performing tactics by tracking campaign performance and revenue:

Wisepops will generate helpful data for the A/B tests you create, including detailed CRO analytics and helpful insights like revenue per visitor, pages visited, and how much time people spend on your site:

There's one more advantage of using Wisepops you should know:
Unlike in many other platforms, with Wisepops you don’t need a technical team or extensive CRO expertise to run A/B tests and experiments, find the best-performing tactics, and get monetary data to support your strategies.
With our intuitive CRO dashboard and analytics, you get the data you need to optimize for conversions—all without involving your developers.
Learn how émoi émoi increased average order value by 23%
"Wisepops empowered us to weave personalized touchpoints throughout the customer journey, seamlessly and without involving our technical team..."

Wisepops can give your visitors social-media like experience with the feed
We want to give online businesses like yours unique, innovative, and effective ways to engage their visitors. That's why we developed the onsite feed.
Inspired by social media, the feed is a powerful tool for sharing notifications containing product announcements, brand news, limited-time offers, discount codes, and other marketing messages directly with your visitors:

To ensure great visibility, the feed is housed within the website header.
Here's how visitors find the feed and browse notifications—
Once they land on your website they'll see that they have some unread messages, so many will definitely want to check them out!

Embedded within the feed is one more feature you won't want to miss: AI Wishlist.
AI Wishlist is an autonomous product recommender designed to accurately predict visitors' purchasing intentions by analyzing visited pages, customer profiles, and sales performance of your products.
Ecommerce sites using AI Wishlist can drive up to 5% of their revenue with it. Take émoi émoi, a lifestyle brand, as an example: 11.5% of visitors who clicked on AI Wishlist recommendations ended up making a purchase.
Here's how AI Wishlist works inside the feed—
If you look at the image below, you'll see that the first notification has five recommendations—that's it! If a visitor clicks that message, they can go to the recommended products or add them to the cart from the feed:

These businesses chose Wisepops over alternatives...
Asphalte: 11.5% of visitors who clicked their notifications contributed to 42% of revenue.
OddBalls: the feed helped this UK brand generate $50,000 in revenues and 693 leads in a product waitlist campaign.
Wisepops has all onsite channels for engaging visitors and pushes for retargeting them
Speaking of the available marketing channels, you get all of these:
the feed. Subtle, non-intrusive messages delivered through a website feed to engage visitors without disrupting their experience
popups of all types. With our popup builder, you can make anything from simple popups to gamified slide-ins and campaigns tailored to Klaviyo segments
website bars. Eye-catching bars that stick to the top or bottom of your site, perfect for announcements, promotions, and email capture
in-pages. Customizable embedded elements that blend seamlessly into a web page to engage visitors without interrupting their journey
web push notifications. Retarget your visitors even after they leave your site and bring them back
With powerful targeting options, you can create personalized campaigns for the right visitors—and this suite gives you everything you need to try just about any campaign on your website. So, you'll be able to implement every marketing idea you have.
Having all these channels in one platform not only helps save costs but also covers every stage of the website conversion funnel.

Wisepops has AI-enabled product recommendations in all onsite campaigns
Product recommendations are a powerful way to grow your business, driving up to 5% increase in sales.
But there's a problem—most affordable product recommendation tools are generic and can't create truly personalized shopping experiences. The good ones, on the other hand, are often quite complex and difficult to implement.
At Wisepops, we believe we took the best of both worlds:
AI-enabled product recommendations. They are based on a real-time and behavioral analysis of factors like visitor browsing activity, sales performance of recommended items, and customer profile data
easy implementation. Our product recommendations are autonomous and can be added to any of your Wisepops campaigns with just a few clicks. No technical skills required
And because it's all within one platform, you can easily track clicks in recommendations, sales per channels, orders, top purchased products, and other essential data to inform your strategy in one dashboard:

Wisepops can be more than just your CRO platform—it can be your partner in business growth
With Wisepops’ enterprise plan, you also get a team of experts dedicated to your success.
From day one, we work alongside you to share the responsibilities of growing your business by migrating your existing campaigns.
Also, we:
Develop a plan based on your goals
Create and optimize new onsite campaigns
Recommend A/B tests and experiments for better results
Review the performance of current campaigns and suggest improvements
Conduct quarterly reviews to evaluate progress and plan for the future
Solve any technical need you have with our tech team
Provide an account manager to help you with any questions or ideas you have
Your dedicated account manager will be always on hand to support you, offering recommendations, ideas, and feedback to help you get the most out of Wisepops.

Wisepops is one of the top-rated platforms in its category on Shopify App Store, Capterra, Trustpilot, and G2
Folks who use Wisepops often tell us how much they love the platform and the results they get—and we’re glad to help more businesses do the same.
Here’s what some of them had to say.

"I use Wisepops almost daily and it is very user-friendly and intuitive to navigate. There are a variety of features that are available and this has made creating our campaigns for both our B2C and B2B audiences a breeze. The analytics tool is also very handy for reporting."
Verified user, G2 review
"Lisa from the customer support team was extremely helpful and helped us not only create our treasure hunt campaign but also explore other options."
Qurist, Shopify App Store
"We use Wisepops in our everyday activity - it makes it easy for us to promote our activity on our website and target the right audience at the right time. Wisepops has the flexibility to use different marketing approaches on different processes by implementing coupon codes, different designs on different sources."
Verified reviewer, G2
"In a single affordable tool you have everything you need to generate leads, push notifications to users, and personalize their experience on your store based on browsing and purchase history. The deep integration with Shopify and the analytics means that you can easily track purchase goals. And the small details like the ability to set your own goal conversion attribution window makes Wisepops an unbeatable tool."
Amata by Dr. Christiane Northrup, Shopify App Store
"One of the best support teams out there. A lot of apps do the same thing these days and for me, it is always about the support team of the app that makes the decision when choosing. Wisepops is not only a great tool and easy to use, but it also has some of the best people working there - always being helpful, understanding your needs, and above all else great to deal with!"
Cornish Beds, Shopify App Store
Wisepops has deep integration with Shopify and Klaviyo
Wisepops is deeply integrated with Shopify, making it easy for you to seamlessly incorporate onsite campaigns into your overall strategy.
Of course, we have a dedicated Shopify app, installing which takes about a minute.

To help you make sure your onsite campaigns are personalized and contextual, Wisepops has built-in Shopify targeting properties.
They are campaign display rules you can set up to make your campaigns more relevant and effective. You can target specific pages, products, collections, or even tags on your Shopify store.
With Shopify properties, you can set up campaigns based on things like:
How many items a customer has in their cart
How long it’s been since their last purchase
The total value of everything in their cart
How many products you have left in stock
The number of orders a specific customer has placed
For example, let's suppose we want to create a campaign with an exclusive offer or discount only for your regular (VIP) customers who haven't made a purchase from you for 30 days.
This takes setting up only two properties:

There are 14 categories of properties in total, so you can create pretty much any campaign you can think of. Here they are, along with ideas on how to use them:
Shopify property | How you can use it |
---|---|
product.available | This property is set to false when the product isn’t available to buy. You can use a campaign for out-of-stock items to guide users toward alternative options. |
product.price | Displays the current price of the item being viewed. For higher-priced items, you can show a popup with customer support contact information to assist users. |
product.total_inventory_quantity | Retrieves the total stock variants of the product currently being viewed. Use Case: Display a campaign for items nearing depletion to create a sense of urgency. |
product.tags | Displays a list of tags linked to the product being viewed. Use case: Trigger a coupon campaign on any page associated with a specific tag. |
cart.discount_code | Displays the name of the applied coupon code in the cart. Use case: Confirm the successful application of a coupon with a popup notification. |
cart.item_count | Displays the total number of items in the cart. Use case: Trigger a popup to encourage customers to add more products. |
cart.skus | Displays the SKUs of products in the cart, enabling personalized recommendations for complementary items based on those SKUs. |
cart.total_price | Tracks the cart's total value. Use case: Display a campaign to remind visitors they haven’t yet qualified for free shipping. |
customer.accepts_marketing | Set to "true" when the customer signs up to receive marketing messags. Use Case: Show an email subscription popup to users who have not yet subscribed. |
customer.is_logged_in | Returns true if the visitor is logged in or false if they are logged out. Use case: Encourage logged-out users to sign up and create an account. |
customer.last_order.created_at | Retrieves the date of the customer's most recent order. Use case: Design a reactivation popup targeting customers who haven’t made a purchase in a while. |
customer.orders_count | Calculates the total number of orders a customer has placed. Use case: Trigger a VIP popup for customers with a purchase history exceeding five orders. |
customer.tags | Includes all tags linked to the customer. Use case: Display a popup specifically tailored for VIP customers based on their associated tags. |
customer.total_spent | Calculates the total amount spent across all orders. Use case: Trigger a popup for customers who have reached a specific spending threshold in your shop. |
Oh, and are you also using Klaviyo?
With our integration, you'll be able to automatically send leads you collect with Wisepops directly to your Klaviyo account.
Also, you can create marketing campaigns in Wisepops for specific subscriber segments you have in Klaviyo (here's how). For example, a discount campaign for subscribers who have made at least one purchase in 30 days can help improve engagement.
Just connect Klaviyo and Wisepops will show your subscriber segment to nurture:

Want to learn more about how Klaviyo segment targeting works?
This video will walk you through the process:
Start with Wisepops for free today
Visit our pricing page and choose a plan to explore everything our onsite engagement platform has to offer—you've got a free 14-day trial with all premium features included.
If you'd like to get started now, use this link:
Start using Wisepops for free >
For more insights on using Wisepops, check out these guides packed with examples and ideas:

Oleksii Kovalenko
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses by writing detailed, in-depth guides.
Education:
Master's in International Marketing, Academy of Municipal Administration
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