The Best Alia Alternative: 15 Reasons to Choose Wisepops for Shopify Popups

Considering using Alia popups for your store, but the price seems to be a bit too high?

Indeed, paying $100+/mo for only popups may be too much…

…especially when there are top-rated Alia alternatives on Shopify that not only offer similar popups for lead generation but also come with—

• same survey-style multi-step popups with overlays

• embedded forms

• sticky bars

• web push notifications

• native Shopify popup display rules

• Conditional logic popups

• deep integration with Klaviyo

• advanced A/B testing against control groups…

…for up to 60% of the cost! 

Wisepops is one of the best Alia alternatives that check all these boxes.

If your goal is to capture leads and boost conversions and sales without overpaying or stacking multiple tools, Wisepops is the best alternative to Alia—starting at $49/mo.

Wisepops vs Alia: Quick comparison

Go to sections:

• Overview of Wisepops vs Alia

• What Shopify businesses say about Wisepops

• Why Wisepops is better than Alia

• Campaigns made with Wisepops

Wisepops vs Alia: overview

What do Shopify businesses say about Wisepops?

Read detailed success stories from businesses on Shopify:

Why is Wisepops the best Alia alternative?

• Branching popups with conditional logic

• Conversion rate of signup popups

• More popup formats

• AI product recommendations

• AI cart recovery

• Smarter A/B testing for CRO

• Embedded forms

• Onsite feed

• Web push notifications

• More business-friendly pricing

• Built for Shopify store personalization

• Dynamic content in popups and embeds

• Straightforward but powerful dashboard

• Integrations with other platforms

• Easier start—no credit card needed

Branching popups with conditional logic

With Wisepops, you can make branching popups with conditional logic—the ability to create personalized visitor journeys where every answer shapes what comes next.

What you can build:

• Interactive quizzes with dynamic rewards: Create product recommendation quizzes where visitors who answer correctly get better discounts, or build style quizzes that recommend products from different categories based on preferences

• Personalized onboarding flows: Guide visitors through different paths depending on their role, experience level, or goals. Show developers technical docs while pointing business users to case studies

• Smart surveys with conditional questions: Ask follow-up questions that only appear based on previous answers. Collect richer data without overwhelming everyone with irrelevant questions

• Flexible forms with skip options: Let visitors choose whether to provide feedback before claiming a discount, or jump straight to the reward

Example: Ask "What brings you here?" and branch into three completely different experiences based on their answer—each with its own design, messaging, and offers tailored to what that visitor actually cares about.

How it works:

Instead of one submit button, you add multiple buttons representing different choices. Each button can trigger a different action—continuing to the next step or branching into a completely different path with its own design, messaging, and offers.

Conversion rate of signup popups

Alia claims that brands using Wisepops get an “industry standard” conversion uplift (that’s around 4%) while their own users enjoy a 15-20% increase. 

That's not accurate.

Shopify businesses using Wisepops convert 8.11% of visitors on average. The top 10% of our users (both Shopify and non-Shopify) achieve conversion rates as high as 57%.

Here are just a few examples to back up this claim:

• Aime, a cosmetics store on Shopify, generated 20,000+ emails in seven months (that’s around 2,850 emails monthly on average)

• L'Atelier d'Amaya, a jewelry brand on Shopify, captured 38,800+ emails in six months (around 6,400 emails monthly)

• Pierre Hardy, a well-known luxury French fashion brand, collected 6,500+ emails within 12 months with an average signup rate of 6.3% (and about 542 new leads per month)

Our customers’ results speak for themselves. Across Shopify businesses, teams run thousands of campaigns and A/B experiments every month with Wisepops, often driving conversion rates well above typical onsite benchmarks.

We publish performance data and case studies for anyone who wants to see real numbers.

More popup formats

Wisepops is first and foremost a popup platform, so we’ve put a lot of effort into making sure that you have all the formats available to engage your visitors and more.

That’s why you get more campaign formats and extensive targeting options compared to Alia, ideal for you if you want to experiment with ways to engage customers:

Cart-based targeting

Wisepops lets you create highly targeted campaigns based on what visitors have added to their cart.

You can target customers by:

• Product SKUs

• Collections

• Product tags

Here are some use cases for this feature:

• Show free shipping reminders to customers with high-value carts

• Promote complementary products based on cart contents

• Offer targeted discounts for specific cart items

• Display bundle suggestions for related products

Example: If someone adds a camera to their cart, automatically show them a popup recommending memory cards, cases, or tripods.

Alia doesn't offer cart-based targeting.

AI product recommendations in popups

This is where Wisepops goes beyond what Alia offers.

With Wisepops, you can add AI-powered product recommendations to Shopify popups, embedded sections, and your onsite feed. We made our platform to be as easy to use as possible, so you can set this feature up on your store in just a few clicks. 

We’ll automatically show each visitor products they’re likely to buy—like bestsellers, trending items, or things they’ve already viewed. In total, there are six categories of recommendations available.

Like here, Nutrimuscle, a Shopify store, shows three bestselling products to those who just signed up for a welcome discount:

Everything’s based on real-time behavior analysis by our in-house machine learning algorithms, so the suggestions feel relevant. And the best part is that you’ll see exactly how much revenue those recommendations bring in.

So, unlike Alia, which focuses on email capture with discounts, you can sell with Wisepops on autopilot with AI while making the shopping experience in your Shopify store personalized. 

Here’s how some brands are already growing their sales:

You can also recommend products in other formats, including embedded forms and onsite feed.

émoi émoi, for example, used the feed to re-engage shoppers with items they had previously viewed—resulting in 20% of total revenue being driven through that automation.

Check out AI product recommendation templates available in Wisepops:

AI cart recovery popups

Wisepops uses AI-powered cart recovery to automatically re-engage visitors who have added items to their cart but are about to leave without purchasing. This feature is enabled by our in-house AI algorithm.

Unlike basic cart abandonment popups that show the same message to everyone, AI cart recovery intelligently optimizes:

• When to trigger: The optimal moment to show the recovery message

• What to show: Personalized messaging based on cart value and items

• Who to target: High-value carts get priority treatment

This intelligent automation means you're recovering more abandoned carts without the manual work of setting up complex rules.

Her are a few examples of how Shopify businesses are using AI cart recovery campaigns to improve sales:

On the other hand, Alia offers basic cart recovery but not AI-powered optimization.

Smarter A/B testing

Alia’s review says Wisepops only offers “manual A/B testing.” 

In reality, Shopify users get access to Experiments A/B testing platform designed specifically for onsite campaigns.

With Experiments platform, A/B testing is automated:

• You just duplicate your campaign and tweak what you want to test

• Wisepops automatically splits traffic, monitors performance, and notifies you by email when there's a clear winner

• You can A/B test every campaign format—popups, bars, embeds, and even onsite feed notifications

And here’s where Wisepops goes beyond basic split testing:

Experiments platform shows you how much revenue each version generates—including metrics like average revenue per visitor, so you're optimizing for outcomes that actually matter, not just clicks.

Plus, you can add a control group to your test. 

Control group testing lets you measure the true impact of your campaigns—not just which version performs better. 

For example, if you're running a welcome campaign with a discount and product recommendations in the final step, a control group (visitors who don’t see any campaign) helps you understand how much revenue that entire experience actually drives—beyond what visitors would do on their own. 

It's the only way to know if your welcome offer is really boosting sales or just catching buyers who were already going to convert.

Embeds 

Wisepops lets you create embedded forms that live right on your site—no popups needed. 

Want an email form on your homepage? 

A waitlist banner on a product page? 

A newsletter box in your footer? 

It’s all built in. You don’t need another app. 

Alia doesn’t offer embeds, so if you want anything that isn’t a popup, you’ll need to patch it together with other tools. That means more cost, more setup, more things to manage. 

With Wisepops, it’s all in one place—popups, embeds, targeting, A/B testing—so you can launch faster and grow smarter.

Many ecommerce businesses using embedded forms from Wisepops achieved impressive results.

For example, émoi émoi increased average order value by 23% with embeds containing discounts and special offers on product pages:

Onsite feed

Alia’s full-screen popups can be effective—but they take over the screen and disappear after a few seconds. 

That’s it. 

No second chance to engage, no space to keep talking to your visitors.

With Wisepops, you get the onsite feed: a subtle, persistent notification center that lives on your site.Think of it like a personal onsite marketing hub your visitors can open any time.

Brands like Timex and Pierre Hardy are engaging their visitors on Shopify with this channel:

You can use the feed to share multiple messages in one place: 

• welcome offers

• restock alerts

• shipping updates

• loyalty perks

• AI product recommendations

• product launches. 

And because the feed uses the same powerful targeting options as our popups, you can make every notification feel personalized.

Web push notifications

If you’d like to have a way to bring visitors back even after they leave your site, then it’s possible with Wisepops, as it comes with web push notifications.

You can send flash sales, restock alerts, or product launches straight to your customers’ browsers. It works on Chrome, Firefox, Safari, and Edge—no extra tools or integrations needed. 

What about Alia?

Well, Alia doesn’t offer web push, so if you want to stay top-of-mind beyond popups, you’re limited. 

But with Wisepops, web push is part of the same platform, managed from the same dashboard. So, you have popups, bars, embedded forms, and web pushes in one tool, which means you can replace two apps (a popup and push notification software) and save money, too.

More business-friendly pricing

Pricing is one of the biggest differences between Alia and Wisepops.

Alia charges based on monthly visitors and doesn't offer annual discounts. Wisepops, on the other hand, bills based on pageviews and offers an annual option that gives two months free.

*one visitor equals three pageviews (1:3 ratio used for calculations)

Based on the calculations above (pricing accurate as of February 2026), Wisepops can be up to 40% cheaper than Alia. 

The final number, of course, depends on your traffic.

But why is Wisepops cheaper than Alia?

Wisepops is built around the features growing ecommerce brands actually rely on—designed to be powerful yet intuitive, so teams can launch high-impact campaigns without developers or constant support. We focused on making powerful tools simple: like A/B testing that goes beyond click rates and shows real impact—incremental revenue, time on site per visitor, and conversion lift.

That focus keeps things lean. 

No overcomplicated dashboards or paywalling the advanced features. 

Just the tools Shopify businesses need to grow fast, starting at $49/month—about 50% more affordable than Alia while giving more.

• Learn more about Wisepops pricing

• Go to Wisepops on the Shopify App Store

Built for Shopify store personalization 

To help you keep your campaigns relevant and timely, Wisepops comes with built-in Shopify targeting options.

These are display rules you can use to trigger campaigns based on what's happening in your store—so every message feels personal, not generic.

You can target pages, products, collections, or even tags. But it gets more powerful with dynamic properties like:

• Number of items in a shopper's cart

• Days since their last order

• Total cart value

• Current stock level for a product

• Number of previous orders by the customer

• Cart items (by SKU, collection, or tag)

Example: Say you want to offer a special discount to loyal customers who haven't ordered in the last 30 days. You'd just combine two properties—and you're set.

Dynamic content in popups (and onsite feed)

Imagine being able to tailor every campaign to match your visitors’ behavior, purchase history, or even a name. With custom properties in Wisepops, you can—across all channels.

These dynamic variables let you serve the right message to the right person, whether it’s a new visitor, a loyal customer, or someone eyeing a specific product. No more one-size-fits-all messaging—just relevant, personalized experiences that convert better.

Learn more about dynamic properties

How dynamic properties can help grow your store:

• Personalize campaigns with the shopper’s name to boost engagement

• Automatically show back-in-stock messages to visitors of sold-out items

• Display dynamic product recommendations based on browsing or purchase behavior

• Offer targeted discounts tailored to specific customer segments

• Drive more Shopify conversions with messaging that feels timely and relevant

Related: how to customize onsite campaigns with custom properties

Straightforward but powerful dashboard

In their review, Alia claimed that Wisepops had “a confusing dashboard navigation” without providing any specific examples or evidence.

We believe our user experience speaks for itself:

On Capterra, one of the most reputable third-party review sites, Wisepops’ ease of use rating is above the average in the lead capture category (the same category Alia is in):

And here’s what some other businesses had to say about the dashboard:

As with everything in Wisepops, our dashboard is designed around the principle that powerful features shouldn't require complex navigation.

These reviews are the best evidence of that.

But we believe the best way to evaluate usability is through hands-on experience—so, we encourage you to try both platforms and judge the experience with the analytics (below) or any other dashboard in Wisepops yourself:

Integrations with other platforms than Shopify

One of Wisepops’s biggest strengths is its flexibility—it works seamlessly on any website, not just Shopify. That means no matter if your site is built on WordPress, Magento, Webflow, Drupal, Squarespace, or a custom CMS, Wisepops can plug right in via a simple JavaScript install, Google Tag Manager, or native integration.

That’s why Wisepops is used by (click to see their campaigns):

• SaaS companies (incl. Dotdigital, Mailmodo, Morgen, and Hallow)

• Telecommunication companies (incl. US Mobile, Swisscom, and Vodafone)

• Hotels (incl. Attitude Hotels and Resorts, The Columbia Hotel, and Casa Andina Hotels)

• Colleges and universities (incl. Arizona State University, Northumbria University, and the University of California San Francisco)

This survey campaign by Arizona State University, for example, helps prospective students get personalized program recommendations:

Easier start—no credit card required, all features available right away

We think you should be able to try our app and see its value first—without needing to add a credit card upfront.

But with Alia, you need to enter your credit card or PayPal details just to get started (here’s me trying to access the free trial):

With Wisepops, however, you can get started without credit cards—or any other commitment.

The signup process takes no more than a minute and you can start creating and publishing your campaigns right away. 

Of course, premium features like the Experiments platform are included, so you can test nearly everything and be confident you're choosing the right tool. 

In fact, many businesses see meaningful results within just a few days of starting their free trial—often even earlier.

Shopify popups created with Wisepops

OddBalls: gamification campaign 

Performance: 2,100 leads within four weeks

Emma Sleep: email capture + survey

Timex: a lead generation campaign

The Frankie Shop: email capture campaign

CODAGE Paris: an advent calendar