5 Exit Popup Software [Best Free & Paid]

Exit popup software can be your main source of email signups and leads from both organic and paid traffic.

In fact, you can convert between 2.8% and 19.6% of your visitors with exit popups.

Let's get you started—

Find the list of exit intent software below (and check out the case study on how to make high-converting exit popups, too.

In this post:

• Top exit-intent popup software

• How to choose exit popup tools

Best exit-intent popup software

How to choose an exit popup tool

Exit intent detection capabilities

Exit popup software must provide accurate detection across devices:

• Multi-factor algorithms combining time on page and engagement

• Device-specific detection optimized for desktop vs mobile behavior

• Scroll-depth integration to avoid premature triggering

• Delayed triggers that wait X seconds or until next page to reduce bounce rates

Campaign types and formats

Exit popup software supports multiple display formats:

• Modal overlays - Traditional centered popups (consistently outperform corner placements)

• Full-screen popups - Highly effective for email capture (48% higher capture rates on average)

• Slide-ins - Side-entry campaigns better suited for mid-funnel engagement

• Multistep campaigns - Progressive forms with micro-commitments (yes/no steps) that can increase interactions up to 8-9x

• Gamification - Spin-to-win wheels with exit triggers

Learn more about 30+ types of popups

Targeting and segmentation

Advanced targeting capabilities separate basic from professional-grade software:

Audience segmentation:

• New vs returning visitors

• Traffic source (organic, paid, referral, direct)

• Geographic location

• Device and browser type

• UTM parameter tracking

Behavioral triggers:

• Specific page targeting

• Category or product viewing

• Cart value thresholds

• Time on site requirements

• Scroll depth conditions

• Visit frequency rules

Ecommerce focused:

• Customer purchase history

• Cart abandonment status

• Product affinity

• Browsing behavior patterns

Testing and analytics

A/B testing:

• Control groups

• Traffic distribution controls

• Statistical significance tracking

• Automatic winner selection

Performance metrics:

• Impression and conversion rates

• Revenue attribution tracking

• Geographic performance

• Device-specific analytics

• Funnel analysis

AI capabilities

Leading exit popup tool incorporate machine learning for:

• Product recommendation engines

• Exit detection and cart recovery

• Automatic optimization

• Smart content selection

Detailed exit popup software reviews

1. Wisepops

Wisepops is exit popup software built for ecommerce and SaaS companies, designed to help entrepreneurs and marketers grow their businesses with advanced targeting and revenue-focused features.

You can create any type of exit popup including traditional formats, signup forms, slide-ins, product recommendations, cart recovery, NPS surveys, and spin-to-win wheels.

The popup editor is intuitive, allowing users to have an exit popup live on their website in approximately 10 minutes. Online stores use Wisepops' customization features to create professionally designed popup campaigns that match their brand identity.

Examples of campaigns made with Wisepops:

Key features:

• Exit popups for desktop and mobile with reliable exit intent detection

• Drag-and-drop popup editor with visual customization

• 160+ pre-built, professionally designed templates

• AI-powered product recommendations that dynamically select products for display

• Goal and revenue tracking with detailed attribution

• NPS surveys and answer forms for customer feedback

• Built-in Klaviyo segment targeting for advanced personalization

• Native Shopify discount code generation and property access

• Unique discount codes and survey integration in exit campaigns

• Deep audience targeting including new/returning visitors, organic traffic, geolocation, and UTM parameters

• Integration with popular email marketing platforms and survey apps

• CRO experiments platform with A/B/n testing capabilities

• Deep insights including revenue per user, top performing campaigns, pages, countries, and devices

• Real-time analytics dashboard

Pricing:

• Free 14-day trial with all features (no credit card required)

• Plans start at $49/month

• Annual subscriptions include two months free

• Pricing scales based on traffic volume

See all plans and features.

Pros:

• AI product recommendations increase relevance and conversions

• Revenue tracking provides clear ROI measurement

• Extensive popup template library with modern, conversion-focused designs

• Native Shopify integrations eliminate technical complexity

• Klaviyo segment targeting enables sophisticated personalization

• Comprehensive A/B testing with statistical analysis

Cons:

• No free plan (only 14-day trial)

• AI cart recovery works on Shopify only

• Feature depth may be overwhelming for very small businesses

Grab a free account to get started:

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See popups made with Wisepops

2. Picreel

Picreel is a versatile exit-popup software designed to collect website feedback and boost visitor engagement and conversions. Website visitor surveys are especially powerful in this app—you can even choose pre-made templates with historic performances to improve your chances of getting enough feedback.

• Customizable exit popups

• Mobile-responsive popups

• Advanced targeting options

• A/B testing for optimal performance

• Real-time analytics to track and analyze results

How much does this exit popup tool cost?

Picreel's paid plans start at $19.99/mo.

3. BDOW! (formerly Sumo)

BDOW! is an exit intent popup software you can use for free. The free plan has basic features such as list building, social sharing buttons, and limited customization options. This can be a good starting point for smaller websites or those looking to explore the platform's capabilities.

Features:

• Basic exit popups

• Social media sharing buttons

• Essential visitor targeting options

• Cart abandonment popups

• Analytics and performance

How much does BDOW! cost?

You can use the basic features for free until you reach 500 conversions. Paid plans begin at $25/mo.

4. Optinmonster

OptinMonster is a powerful exit-popup tool designed to enhance website engagement and conversion rates. Although it works on all websites, OptinMonster is popular as a WordPress exit intent popup plugin and is one of the most widely used among users of that website platform.

Features:

• Adjustable exit-intent 

• Exit intent for shopping cart recovery and content marketing

• Desktop and mobile exit popups

• Integrations with leading email marketing apps and CRM

• Targeting (source, page, visit history)

• A/B testing

How much does this exit intent popup software cost?

OptinMonster has neither a free plan nor a free trial (but it offers a 30-day money-back guarantee). Monthly subscriptions range from $19/mo (Basic) to $99/mo (Growth).

5. Pop Convert

Pop Convert is an affordable exit-popup software designed to build email lists and increase sales through popups, banners, and smart bars. The app is especially powerful for Shopify stores—merchants praise its simplicity, drag-and-drop editor, and exceptional customer support that helps optimize campaigns quickly.

• Exit-intent popups and smart bars

• Mobile-responsive designs

• Advanced targeting with triggers and rules

• A/B testing capabilities

• Real-time analytics and reporting

• Webhooks and API integration

• 24/7 live chat support

How much does this exit popup tool cost?

Pop Convert offers a free plan (1,000 visitors/month, 50 subscribers/month). The Growth plan starts at $29/month with unlimited campaigns.

Exit popup tools: FAQ

1. What is exit popup software?

Exit popup software is a tool that monitors visitor behavior and triggers campaigns when users show exit intent. The technology analyzes cursor movement, scroll patterns, and engagement signals to determine the optimal moment to display a message.

Desktop exit detection tracks mouse cursor movement toward browser controls (address bar, back button, tab close). When the cursor exits the content area with sufficient speed, the software triggers the campaign.

Mobile exit detection uses alternative methods since cursor tracking isn't available. The software monitors scroll velocity changes, inactivity periods, and back-button gestures to identify exit intent.

2. Compare exit popup tools by pricing and pageviews limits

Pricing varies significantly: Wisepops starts at $49/month with generous limits, OptinMonster from $16/month (impression-based), and Pop Convert at $29/month. Free options include BDOW! (with branding). Most tools scale pricing based on pageviews or impressions rather than hard caps.

3. Which exit popup apps integrate with Shopify?

Wisepops, Pop Convert, and Picreel offer native Shopify integrations with features like automatic discount code generation, customer list syncing, and cart data access. OptinMonster and BDOW! work on Shopify through JavaScript installation but lack native app-store presence (or have very low ratings like 3.1 stars for OptinMonster). Wisepops provides the deepest Shopify integration with native targeting.

4. What is the best free exit popup software for small stores?

Picreel and BDOW! offer the most generous free plans for small stores. Rivo provides exit campaigns for websites with less than 5K pageviews, while BDOW! allows 1,000 visitors monthly with basic exit-intent features.

5. What exit popup software uses AI in exit campaigns for cart recovery?

Wisepops is the best exit popup software with AI-powered product recommendations for cart recovery campaigns. The AI analyzes visitor behavior and cart contents to dynamically select relevant products for exit offers.