Last updated Thu Nov 21 2024
15 Best Welcome Messages for Customers [+Tips]
In this guide, you'll see how to create a compelling welcome message for customers to make a strong first impression and foster engagement.
You'll see some of the best examples of welcome messages for customers from successful businesses shared in emails, popups, onsite notifications, and live chat widgets.
Find out:
Welcome messages are also used to greet new employees and software users. In this post, we'll focus on welcome messages for customers for ecommerce, service, and SaaS businesses.
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What is a welcome message for customers?
A welcome message is a short, friendly message used to greet new visitors when they arrive at a website or subscribe to a newsletter. The best welcome messages create a positive first impression and encourage engagement with incentives or helpful resources.
Welcome messages are an important initial component of customer journey-based marketing communications because they give the info and incentives needed to evaluate a business and its products or services.
"Consider how your welcome messages are delivered. Some might be included in welcome popups to greet every new visitor while others may go in welcome emails or order confirmation messages after the first purchase. Plan all possible first communication touchpoints with customers, so you share all the information you need about your brand and incentives."
Benefits of welcome messages
Done well, welcome messages have many benefits for businesses:
Make a good first impression. A warm, inviting welcome message will go a long way towards making a customer feel valued and appreciated
Introduce your brand. You can describe your brand's values, mission, and unique value of your products to communicate what your business is all about
Motivate customers to engage. Welcome messages may contain links to product categories or customer support or give incentives to encourage customers to explore your website
Convert first-time visitors. Discounts, free shipping, free samples, limited-time offers and other incentives can help you convert new visitors (welcome emails, for example, have an average open rate of around 30%, which is 202% higher than other promotional emails)
Collect customer segmentation data. Welcome messages in popups, for example, may contain checkboxes for customers to choose preferred product categories (eg. men's or women's)
Help customers find the right page on your website. You can include helpful links in welcome messages, including to pages with sales, best-sellers, and FAQs
Let visitors know they can get support easily. Having a welcome message for customers in a live chat is a good way to let them know that you're available in case they have questions
How to share welcome messages with customers
Here are a few proven ways to welcome new customers to your website and introduce your brand the right way.
| Channel to share welcome messages | Description |
|---|---|
| Welcome popups | Website popups that greet new visitors and invite to subscribe to the newsletter in exchange for a discount or other incentive |
| Welcome emails | Sent after a visitor subscribed to the newsletter; often contain information about the brand, its values, popular products, and first-order discounts |
| Onsite notifications | A non-intrusive feed for websites that can contain welcome messages, first order discounts, links to other pages, and new product announcements |
| Live chat | Automatic pre-written messages displayed to unregistered visitors; often invite to get in touch in case they need assistance |
| Chatbot | Automatic messages generated by chatbots; may contain customer support links, discounts, or a call to get in touch if the visitor needs help |
| Instant messaging apps | Direct automatic messages from business pages on social media platforms (Facebook, WhatsApp, etc.) that invite to get in touch or visit their website |
In our study, 56% of Shopify stores used popups for welcome messages to convert visitors, often offering a discount. This strategy converted 4% of visitors on average.
Welcome message examples for customers
Yespark — Give a promo code for the first subscription
OMAJ — Share brand values
Vai Vai Visby — Give a short intro to your brand
NEOM — Provide value right away
Hardgraft — Include a link to customer support
Cuisinart — Be short and to the point
Discover Siskiyou — Create a sense of urgency to engage
Partake Foods — Share a reason why you started your business
King Arthur Bakery — Promise to improve your customers' skills
Gucci — Repeat your promise to customers
Jean Paul Gaultier — Highlight exclusivity
Blume — Show customers that they are a part of a community
A1 Supplements — Add some power words
Window Seat Coffee — Associate your brand with positive experiences
Ideal of Sweden — Invite to engage right away
Yespark — Give a promo code for the first monthly subscription
This is a typical welcome message for customers from a SaaS business. Yespark is a parking subscription service, so they focus their welcome message on the main benefit: a €15 coupon for the first monthly subscription.
Here's a copyable version of this welcome message for your inspiration:
Welcome offer
€15 OFF!
Sign up and keep to date with the latest in [your business's area], as well as [incentives for signing up]. Also, receive your €15 promo code to use on the first [order, visit, etc.]!
This welcome popup helped Yespark collect 3,492 emails from new visitors (you can also read the case study to learn more:
If you'd like to greet customers on your website with a similar campaign:
Follow these steps to create a welcome popup
Get a free account in our popup builder (rated 4.9 stars on Shopify and Capterra) to make the campaign:
No cc required, 14-day free trial with all premium features
OMAJ — Share your brand values
About 44% of customers prefer to buy from businesses with a commitment to sustainability. If your brand has the same goal, you can also highlight it in your welcome message. OMAJ does exactly that—the brand describes its commitment to reducing its environmental footprint and fighting consumerism.
Though this welcome message may seem long, it covers all important details and encourages visitors to explore the website. And it's warm and friendly—a perfect tone to write the best welcome message for customers.
Copyable version for you to customize:
Welcome to [brand]!
At [brand name], we believe that every garment deserves a second chance and that fashion can be bot elegant and sustainable.
The principle of second-hand is simple and eco-friendly: rather than producing new clothes, we reuse and enhance existing ones. This helps minimize the environmental footprint, save money and promote a more responsible way of consuming.
We invite you to explore our collections and discover or rediscover the beauty of second-hand clothing. Enjoy your visit to the site!
Note that OMAJ uses onsite notifications to share this welcome message—a social media-inspired feed for websites:
If you'd like to share welcome messages with onsite notifications on your website, you can try them for free:
14-day free trial with all premium features
Here's how to create a notification.
Or learn more about onsite notifications first (see examples and ways to use them).
Vai Vai Visby — Give a short intro to your brand
This welcome message briefly describes how Vai Vai Visby started and why. As you can see, it comes from a brand's mascot: a chihuahua named Willow—it's a cool way to introduce your brand and encourage visitors to learn more.
According to Teodor Malmborg from Vai Vai Visby, the goal behind this welcome message was to simulate the in-store experience on the website:
"The goal is to simulate the kind of friendly advice and insights we can give to our customers when visiting our physical store."
Copyable version:
Welcome to [brand]!
We have started our store in [city] because we ourselves needed one. Here and in our store in [city], you will find selected products that we love.
Learn more about this welcome message example: The Notification Feed Contest: Participants
Hardgraft — Include a link to customer support
Hardgraft, a high-quality lifestyle brand, shares this welcome message in a popup on its homepage. They give a short brand history and invite visitors to get in touch if they have any questions.
One important thing is that Hardgraft shows this message after a time delay, meaning they let customers check out the products. That's a good idea—showing a popup with an invitation to ask questions before one even had time to browse around would be, well, annoying.
Copyable version:
Welcome to [brand]!
Before you get settled it, here's a quick lowdown. Established in [year], [brand] is a small independent [products] brand. Bags, small leather goods, and footwear made in [country] from premium rich vegetable-tanned leather, felted wool and vegan leather alternative.
Take a look around - if you have any questions we are here to help
NEOM — Provide value right away
NEOM, a skincare brand, gives this warm welcome message to all new visitors. Besides the welcoming message itself, the brand invites new visitors to join their community to get 20% off the first order as well as helpful skincare content. Also, there's free shipping for orders over £50.
This tactic is, of course, nothing new, but having a discount and free shipping mentioned in a welcome message can be powerful. Ecommerce research says that 91% of customers look for discounts before making a purchase.
Copyable version:
Welcome to [brand] - we're here to help you boost your wellbeing with the small steps which can help make a difference.
Join our community for 20% off your first order as well as plenty of expert advice and inspiration.
FREE standard [country] delivery on orders above [amount].
Cuisinart — Be short and to the point
Cuisinart's welcome message is essentially a shorter version of NEOM's. It includes only one sentence with the brand's value and goes straight to the discount and how to apply it. Note that this welcome message was a part of a larger email.
One cool thing about this welcome message example is that CTA button. Not only does it take the new subscribers directly to the products but also mentions the discount to highlight the good deal. That's a good move since welcome emails are very effective at generating sales.
Cuisinart's welcome message:
Welcome to [brand]!
Bring your culinary passion to life with tools & appliances you can count on. As a sweet treat, here's 10% off.
Use code: SUBSCRIBE10 at checkout
Need discount code ideas for your welcome messages for customers?
Here are 18 discount and coupon code ideas from ecommerce businesses
Discover Siskiyou — Create a sense of urgency to engage
Discover Siskiyou is a website that offers getaways in the amazing nature of California's Siskiyou County. In this welcome message, they create a sense of urgency by recommending to book a stay today. The message strikes a perfect balance by not being pushy, too.
Consider this tactic for creating welcome messages if you're a hospitality business, too. But the main thing here is to creating a sense of urgency without sounding too pushy.
Copyable version:
COME ON IN AND STAY AWHILE
Escape into the wild and discover a whole new side of California. With so much to see and do—we recommend booking your stay at any of Siskiyou's charming accommodations today and start planning your epic adventure.
Partake Foods — Share a reason why started your business
Denise Woodard struggled to find healthy snacks for her daughter, who was diagnosed with severe food allergies. Frustrated by the limited options available, she decided to launch her own company, Partake. Now, she helps parents and kids with food allergies to enjoy delicious snacks without any worries.
A great cause, truly worth mentioning in a welcome message, wouldn't you agree? Reading this text will definitely make many people trust the brand more because Woodard has managed to tackle similar challenges they might be going through.
Copyable version:
Hi There,
Let’s talk cookies for a minute. I didn’t understand what it meant to live with food allergies until my daughter Vivi was born. It was challenging to find things that were safe for her and that she actually wanted to eat. So, I set out to make her treats that she could enjoy—and Partake was born.
Why share my daughter’s cookies with the world? At Partake, we believe everyone deserves safe, super delicious treats. For us, that means cookies that are top 8 allergen free, gluten free, non-GMO + made with simple, whole food ingredients.
These are snacks that you will be proud to put in your pantry and, more importantly, in your body.
I am so excited to introduce you to Partake.
In a Shopify interview, Woodard shared that building and nurturing the email list was the most important business growth strategy.
Read more about how Partake became a Shopify success story or look at email list building strategies
King Arthur Bakery — Promise to improve your customers' skills
Another welcome message made in the style of a letter. The employees of King Arthur Bakery make a collective promise to improve baking skills of their customers and inspire them with exceptional products and recipes.
This is a good example of how you can start building trust right from the welcome message. By making a promise to help customers improve their skills, you can also show that you are invested in your customers' success and not just selling products.
Copyable version:
Welcome to our kitchen
As fellow bakers, we’re excited to share our best-loved recipes and expert tips with you. Our 100% employee-owned company is a resource and inspiration for bakers worldwide.
Our ingredients, recipes, and mixes are the result of attention to detail and our passion for baking. We take as much pride and care in what we offer as you do in your own baking.
That means you can trust and rely on us (and our products) to help you reach new heights in the kitchen. Watch for delicious emails coming your way... now, let’s get down to baking!
— The employee-owners of King Arthur
Gucci — Repeat your promise to customers
Note the first sentence in this welcome message—Gucci reiterates that we will be the first to get updates on new product launches and so on. It's a good way to remind subscribers of the value they will receive by being on our email list.
Consider doing the same in your welcome emails and try to mention as many cool benefits as possible to get their attention right away.
Copyable version:
WELCOME TO OUR COMMUNITY
Thank you for joining us – you will be among the first to receive updates on collection launches, new campaigns, fashion shows, and much more.
Jean Paul Gaultier — Highlight exclusivity
Jean Paul Gaultier uses a welcome message that conveys exclusivity and prestige to entice new subscribers to make the first purchase. The message hits that the brand takes the experience of their subscribers seriously, and shares great emails often.
This approach to writing welcome messages for customers can be particularly effective for luxury brands that want to make their customers feel special and valued right from the start.
Copyable version:
WELCOME ON BOARD!
Hello,
Thanks for signing up to our newsletter! Enter the spectacular world of Jean Paul Gaultier. We promise to make your visit worth it! Get all the latest news, sneak previews of our fragrance launches, and many other special treats reserved for friends of JPG. So grab your favorite sailor top and let’s get this party started!
Enjoy 10% off your first order when you enter the code WELCOME24.
Speaking about luxury brands...
See how Dolce & Gabbana, Elder Statesman, Brooklinen and other engage visitors: 50+ examples of website popups
Blume — Show customers that they are a part of a community
Being a part of a brand community improves engagement and loyalty. That's why mentioning some details about your brand's community in welcome messages can be a powerful way to instill a sense of belonging in new subscribers.
Blume does exactly that—their welcome message (this one sent in a welcome email) mentions the brand's impressive community of over 500,000 members.
Copyable version:
Welcome to our community of 500,000+ happy Blumers
We're all about uncomplicated, affordable skincare that works—& we're so grateful you're trusting your skin health to us!
A1 Supplements — Add some power words
A1 Supplements mentions that their products are a trusted and proven tool that helps meet the most common needs of their customers. There are a couple of power words (words that trigger emotional response): "trusted" and "science-based," which are an effective way to build customer trust.
Using power words is one of the best practices in ecommerce copywriting, but for businesses in the health, wellness and beauty industries, this tactic is a must-do. Consider this guide to power words if you'd like to know more.
Copyable version:
Welcome!
Whether you’re looking for a mood-booster, sleep aid, protein supplement, or more - A1 Supplements are always:
High-quality, science-backed, and trusted by 1,000’s.
Here’s what to expect from our emails!
Updates on new releases, workout and mental focus tips, and exclusive offers...
Window Seat Coffee — Associate your brand with positive experiences
Window Seat Coffee... That sounds a bit like good times, right? This welcome message is all about that—forgetting about the stresses of daily lives for a minute and creating relaxing moments. The goal here is to associate the brand with such experiences.
So, if you'd like to associate your brand with positive experiences, consider this tactic in welcome messages for your customers. Add some imagery like Window Seat Coffee does here: a cup of coffee, a beautiful landscape, and a warm sea are all things that can bring relaxation and joy.
Copyable version:
Our goal at Window Seat Coffee is to provide you the best roasted coffee and cold brew, all while trying to give you a bit of a break from the stresses of daily life.
We hope with each cup, you can take a moment to enjoy the view out your window, whether it's from your kitchen table or relaxing on a tranquil beach!
Ideal of Sweden — Invite to engage right away
This is a typical welcome message for customers that ecommerce stores have in live chat widgets. It's short, to the point, and invites visitors to engage by giving a few links to important resources like order tracking, product information, and refunds.
If your online business uses live chats or chatbots for customer support, then writing a welcome message like this would be a good idea to encourage customers to find the help they need.
Copyable version:
Welcome to IDEAL OF SWEDEN! I’m your Virtual Support Assistant. Type your question or pick a topic below. Keep in mind that I operate best when asked short, direct questions
Summary
Welcome messages are an important tool for businesses to engage and build trust with customers. By sharing a personal story, making a promise to improve skills, and highlighting exclusivity or community, you can create a strong connection with your customers right from the start.
If you'd like to learn more about how to engage new customers:
Oleksii Kovalenko
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses by writing detailed, in-depth guides.
Education:
Master's in International Marketing, Academy of Municipal Administration
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