Black Friday Popups: 10+ Ideas & Examples that Convert [2025]
Here for ideas for Black Friday popups?
Below, you’ll see a dozen of proven ones.
You’ll see how successful businesses go beyond ordinary popups to not only build email and SMS lists, but drive urgency, increase average order value, and create positive and exciting shopping experiences for Black Friday 2025.
In this post:
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How effective are Black Friday popups?
A few targeted popups on Black Friday 2025 can make a lot of difference for your email capture, sales, and visitor engagement with the offers you've prepared.
But let’s talk numbers for just a second.
We checked the data from our clients who used Wisepops popup builder on Black Friday and found that popup campaigns can capture up to 101% more emails than during any other day:
Amazing, right?
That shows just what an incredible opportunity Black Friday really is. And popups could be one of the things that will help you hit your goals.
Here’s one awesome example of a Black Friday popup from these campaigns we analyzed.
Vinatis, a wine store, used this elegant Black Friday popup to convert shoppers. The campaign announced the sale and shared the discount (the shoppers could copy the code in one click):
Over 5,000 visitors copied the code, achieving a nice CTR of 13.1% and bringing Vinatis way more orders compared to a usual day.
This was the sales impact of only one Black Friday popup campaign. Thanks to the goal and revenue tracking, the brand learned the exact impact on revenue.
Of course, you can achieve similar performance only with the right amount of traffic.
But one thing is clear: regardless of how many visitors you have, using popups for Black Friday can help you sell more.
If you’d like more Black Friday popup examples along with an expert comment, I recommend checking out this webinar we've done to learn how to combine the offsite (emails) and the onsite (popups) sides of your marketing strategy:
Case study
See Nutrimuscle's popup strategy that helped increase average order value with a welcome workflow:
Black Friday popup strategy: timing, triggers & targeting tips for higher conversions
Combine your Black Friday sale, discount, and other popup ideas with these effective practices for maximum popup effectiveness:
Early-access popups: Launch these a few weeks before Black Friday to build your email list, create anticipation, and give VIP subscribers first access to deals
Time-based triggers – Display popups by up to 50 seconds after landing to capture attention: this timing is proven to increase email capture by 20-43%
Exit-intent triggers: Show exit campaigns as visitors are about to leave; those can be last-minute discounts, gifts, or exclusive deals
Cart value triggers: Encourage upsells or free gifts by showing popups when a visitor’s cart is below a threshold, highlighting tiered discounts, bundles, or free shipping
Gamified designs: Use interactive formats like spin-to-win wheels or advent-style calendars—their CVR is 6% higher on average compared to traditional
Paid traffic campaigns: Target visitors from paid ads with dedicated popups offering special incentives to boost ROI
Popup frequency: Limit displays per visitor (e.g., 1–2 times) to maximize conversions without causing annoyance
Sale-day emphasis: Use full-screen popups (they are known increase email capture by up to 48%), countdown timers, or time-limited offers to create urgency on Black Friday
Loyalty and VIP campaigns: Exclude existing members where needed, promote loyalty programs, or show VIP-only offers using UTM or custom URL parameters
Note: Optimize your Black Friday popups for mobile
Mobile design is critical for improving sales. Use full-screen or centered layouts, large buttons, and concise text so shoppers can engage easily. Most popup software have pre-made mobile templates or allow to create both desktop and mobile versions automatically.
Black Friday popup playbook for 2025
This playbook breaks down the highest-performing ideas for Black Friday popup campaigns we see ecommerce brands using today. Click them to see how they work.
Spin to Win Popup
Gamify email capture with a prize wheel
Time-Limited Seasonal
Add urgency to seasonal offers with a live timer and show best sellers
Black Friday Gamification
Gamify Black Friday offers to boost sales
Why use this Black Friday popup:
Start building a list of customers waiting to get the best deals from your store
Expand the list of your potential customers
Create urgency to subscribe and speed up email list building
If you'd like to practice building Black Friday popups, grab our popup builder (use for 14 days for free):
No cc needed, use instantly. Rated 4.7 on Shopify and 4.9 on Capterra
Next steps:
Choose the discount coupon code size (here are 20 discount code ideas and how to share unique Shopify discounts)
Publish at least two weeks before Black Friday. Choose the popup to be displayed only two times to every visitor (here are the display settings)
Connect Wisepops to your email app. Easily integrate with Klaviyo, Omnisend, Getresponse or whatever app you’re using to have leads’ emails go there automatically (here’s the list of integrations)
And be sure to search for "Black Friday" in our popup template library:
2. Maximize Black Friday cart values by promoting your tiered discounts
The tactic in this Black Friday popup works by making customers mentally calculate their cart value to get better discounts, often leading them to add more items to the cart to reach higher thresholds. Adding free delivery sweetens the deal further.
Why use this Black Friday popup:
Create spending tiers that encourage customers to add more items to reach higher order values
Display multiple discount codes in one place so shoppers can easily copy and apply the best option for their cart value
Use clear expiration dates and bold visual design to create urgency to drive immediate purchases
How to get started:
Set up several discount tiers with increasing cart minimums (start with your average order value as the middle tier)
Design the popup with contrasting colors for visibility and make sure to add the expiration times (you can also include one-click copy or apply buttons for each code)
Schedule the popup to display only during your Black Friday and show it to homepage visitors to maximize reach
3. Convert paid visitors with a dedicated campaign
Why use this Black Friday popup:
Show this offer only to visitors from paid ads
Convert more of your paid ad visitors
Get more ROI from your paid ads
How to get started:
Come up with a special offer for paid visitors only
Add that offer to a popup campaign
Make sure to display that campaign only to paid visitors (example of how to set this up in targeting options):
Black Friday popup tip:
Create different offers for different visitor groups.
For example, paid visitors might be your first-time customers so they could enjoy a discount. But direct visitors might know your business well, so they could get extra perks (since they have probably bought from you before).
4. Drive traffic to pages with deals
Version II (no discount, just for driving traffic):
Why use this Black Friday popup:
Share more details and conditions of your Black Friday sale
Drive shoppers to product menu pages and special Black Friday deals pages, etc. right from the homepage
Include discounts to give visitors an easy start to shopping
How to get started:
Create a popup with all the relevant info about your Black Friday sale and display it on your homepage only (add its URL to page targeting settings in your popup software)
Consider adding a countdown timer to drive a sense of urgency
Learn how to create the right first impression and convert your first-time visitors:
5. Show personalized offers
Why use this Black Friday popup:
Improve customer satisfaction with the shopping experience with personalization
Drive visitors to specific products or product menus
How to get started:
Create offers based on website browsing or shopping history (X products viewed in the sneakers category, last order made within the last 30 days, for example)
Promote the offers with Black Friday popups (e.g. show them only to those shoppers who meet the targeting criteria or to specific customers)
Use dynamic properties to include a customer's name, a unique discount code, or other variable and personalize Black Friday popups in real time
Did you know?
You can send custom property data to Wisepops from your store, often using the Wisepops embed code or your GTM (Google Tag Manager) variable. For example, you might send a userId or firstName property.
6. Upsell and cross-sell products
Why use this Black Friday popup:
Offer special deals for selected products or categories
Drive a sense of urgency to buy
How to get started:
Choose products to include in a bundle
Define the offer (a discount, a free item, etc.)
Promote the offer with popups to all visitors
Tip to increase sales:
Show upsell and cross sell Black Friday popups only on product pages—shoppers visiting those pages might be more interested in your offer. Check your popup software for the most high-converting pages—here's how this setting looks in Wisepops.
Besides, the homepage, for example, should be reserved for displaying other deals.
7. Increase the average order value with a free item promo
This popup is displayed after the shopper visits at least two serums. So, it will not appear to those browsing other products, making this offer personalized.
Why use this Black Friday popup:
Motivate shoppers to make purchases by giving them a useful extra product
Accelerate sales of specific product categories
How to get started:
Choose a product to give away (could be a replenishable item that customers use often)
Create a popup design to share the offer
Show this campaign to visitors who view related products by adding the keyword to page targeting (see the example from Wisepops targeting below—that's what the settings would look like for the "serums" campaign above):
Show your message only on selected pages
In Wisepops, go to Display rules > Page targeting > Specify where to display, then enter the pages or keywords (e.g., “serums”) where you want the popup to appear:
8. Give a free "mystery" item for a purchase when a customer adds an item to cart
Another option from a different business—this one features a signup form:
Why use this Black Friday popup idea:
Offer free items for purchasing over a certain amount
Speed up sales by giving extra motivation to buy
Sell slow-moving items faster
The popup appears only to those who have added at least one item to the cart
How to get started:
Choose a free item
Create promotional messages for your website that clearly shows the gift and describes its benefits
Select how to promote the offer (exit intent campaigns can work for hesitating visitors while a homepage popup will raise max awareness)
Choose cart item count to "1" or more in targeting settings (see steps on how to do that)
How to create a Black Friday free item popup specifically for cart abandonment recovery (for Shopify)
Design a new campaign with the offer
Go to Display Rules > Advanced > Shopify > Cart properties.
Set the condition to trigger the popup only when the cart contains at least one product:
Use
cart.item_countgreater than 0, orUse
cart.items.*.product_id/cart.items.*.skuto target specific products if needed
Also, you can add additional conditions like
cart.total_priceto set a minimum spend thresholdSave and activate the campaign. The popup will now appear only when there’s a product in the visitor’s cart.
9. Collect more emails with gamified popups
Why use this Black Friday popup idea:
Get more leads (wheel popups can convert up to 30% of visitors)
Wheel popups work best for time-limited deals like Black Friday
Share various incentives (discounts, free shipping, free items, etc.)
How to get started:
Make a Black Friday-themed wheel popup
Add at least a few incentives to be won
Define the winning odds for every prize (here’s how this setting typically looks in popup software):
Want to see an example of a Black Friday spin-to-win popup campaign?
Click this button to launch:
And another example of a gamified Black Friday campaign:
This advent calendar popup from Aime creates daily engagement by gamifying the holiday shopping experience. The calendar design with numbered boxes builds anticipation while the email capture requirement ensures lead generation.
Why use this popup idea for Black Friday:
Transform holiday marketing into daily engagement by giving customers a reason to return to your site throughout December
Capture emails while providing immediate value through the "open a box" experience that feels rewarding
Adapt this calendar format for Black Friday countdown campaigns, Cyber Week promotions, or extended holiday sales to maintain shopping momentum
How to get started:
Create 5+ different offers or prizes (discount ideas, free shipping, product samples, exclusive access, etc.) and assign each to a numbered day on your calendar grid
For Black Friday weekend, condense this into a 4-day format with escalating offers: Thursday preview discount, Friday main sale, Saturday flash deals, and Cyber Monday finale, for example
Design the visual calendar with your brand colors and schedule it to appear site-wide during your promotional period
A tutorial on how to create this Black Friday sale popup from scratch:
See more:
Examples of spin-to-win popups or other ideas of gamified popups.
10. Launch a special giveaway
Why use this Black Friday popup idea:
Product giveaways are the #3 top-converting incentive in popups
Black Friday popups with giveaways can achieve a conversion rate as high as 81.7%
Get a quick boost in email list building
How to get started:
Choose a product for the giveaway (here are 10 giveaway ideas for you)
Follow the legal regulations (define the rules, the minimum age to enter, and the prize) and add a link to them in the campaign
11. Drive urgency in last-minute shoppers
Why use this Black Friday popup idea:
Showing this campaign at the end of the Black Friday sale can drive urgency to buy
Quickly redirect the traffic to the Black Friday page with the deals
Giving the special discount and extending the VIP offer for email subscribers can make them feel more appreciated
How to get started:
Create a popup that shows only during specific several hours after the main Black Friday sale
Add the link to the page with the sale
[optional] Show the campaign to only your email subscribers to give them this VIP-only offer
This Black Friday popup copy is one of the most-converting we've seen, achieving a 15.82% CTR—according to Christoffer Kjellberg, Head of Ecommerce at Ideal of Sweden, who helped create the campaign.
To show a campaign exclusively to existing email subscribers, you can utilize UTM parameters or custom URL parameters.
Here's how to achieve that in Wisepops:
Add UTM Parameters to Your Email Links: Incorporate UTM parameters into the links within your email campaigns. For instance:
https://yourstore.com/?utm_source=email&utm_medium=campaign&utm_campaign=exclusive_offer
Configure Wisepops to Target These Parameters:
Navigate to your Wisepops dashboard and create a new campaign.
Go to the Display Rules section.
Under Traffic, select UTM.
In the Source field, enter
email.Optionally, specify the Medium and Campaign fields to match the parameters you've used.
This setup ensures that the popup is displayed only to visitors who arrive via the specified email campaign links.
12. Add more members to your loyalty program
Why use this Black Friday popup:
Get more loyalty program participants
Raise awareness of the benefits of becoming a repeat customer
Boost your email list building
How to get started:
Create promotional messages about your loyalty program
Display it to visitors who view at least multiple pages on your website (so you know they might be interested in buying from you)
Make sure to exclude your existing loyalty program subscribers (In Wisepops, you can do so by using customer tags (eg. VIP) in custom targeting properties options
Summary
Black Friday popups can drive real results. As you can see, they support any kind of offer promotion, from first-order discounts to personalized offers based on cart content. So, consider using these best practices and ideas for popups on Black Friday to engage shoppers, grow your list, and boost your sales.
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