25 Inspiring Shopify Popup Examples to Replicate

Shopify popups have become a must to grow email lists, reduce cart abandonment, deliver coupon codes, free gifts or offer customer support, among other benefits. 

But anyone who’s ever tried creating popups for Shopify would agree, engaging customers visiting the site to collect their email addresses is harder than it seems. 

That’s why we’ve created this guide.

Below, you’ll find inspiring Shopify pop-up designs showcasing the best practices in converting visitors.

But why use Shopify popups?

It’s simple: Shopify popups are one of the most effective strategies for capturing leads, promoting time-limited offers, and, improving sales.

In fact, the average conversion rate of Shopify popups is around 8%.

For example, we reviewed 500 popular Shopify stores and found that 62% of them had at least one active popup campaign:

Shopify popup best practices

Popups don’t always enjoy a great reputation. Many visitors complain about how popups disturb their shopping experience. You can prevent it though, and still deliver successful Shopify popup campaigns if you follow these simple rules.

Make your campaigns contextual

Use campaign targeting options such as page visited, exit intent, number of visits, etc. to make your offers more personalized—this can be done in a few clicks in popup software.

Learn more: page targeting

Intelligentsia

This Shopify popup design is made to collect both emails and phone numbers.

A few elements got our attention:

• The popup mentions a convincing reason to join the newsletter

• The brand states the terms and conditions of the subscription, which is essential for trust

• An awesome colorful image featuring a few products

The Frankie Shop

Does your Shopify popup need visuals?

Well, this example proves that’s not always the case. The colors are black and white, they contrast with the background, and match the website color theme. Plus, as it doesn’t include any pictures, loads super fast.

Not only is their design eye-catching, but their ecommerce copy also conveys all the potential benefits of subscribing to the newsletter.

If I ever publish a book about email popups on fashion websites, I will consider picking this one for the cover.

Pierre Hardy

Another great example of how fashion brands on Shopify use popups that feel elegant and comply with branding guidelines.

This popup blends seamlessly into the site’s aesthetic—minimalist design, refined typography, and a black-and-white color palette that mirrors the luxury feel of the brand.

Blume

This Shopify popup converts 5% of visitors on Blume. It's simple yet good-looking, and fits the website perfectly.

Hardgraft

This is one of the best Shopify popup form examples if you're looking for something that feels like a natural extension of the brand.

It goes beyond simple lead generation—doubling as a brand introduction and offering a direct way to connect through the support link:

émoi émoi

This Shopify popup form campaign shows how to use a special occasion to collect more emails in a fun, engaging way. In fact, this popup captured over 8,000 new emails in just 30 days.

OddBalls

This is a creative example of a Shopify popup design. It's got a great image, conveys the message well, and makes it easy to go to the products on sale.

Asphalte

After focusing on design and wording, let’s focus on the format. Asphalte, a Shopify store that converts 4,000 leads with popups, chose a full-screen campaign to drive visitors to the product survey.

While full-screen popup campaigns are often seen as intrusive, you can you can flip that perception if the content feels genuinely valuable. In this case, the campaign invites us to help shape the next collection—a message that empowers the visitors rather than interrupting them.

CODAGE Paris

Another simple yet good-looking Shopify popup campaign. It's made by using just two elements: a background image and a quick text.

It's a good one to keep in mind if you want to let all your store visitors about a limited-time offer.

L'Atelier d'Amaya

This example shows how a jewelry business promotes a special time-sensitive offer. It's beautifully made and contains the essential terms of the deal.

This campaign was also a part of a successful onsite engagement strategy that generated 20% of the store's revenue.

Newsletter bars

We’ve been supplying popups to Shopify stores for more than seven years. What struck us during this review is the rise of email bars. For a long time, popups were everywhere. Now it looks like a lot of websites use bars.

Kylie Cosmetics

This design is very interesting for a couple of reasons:

• Position: By displaying the popup at the bottom of the screen, Kylie Cosmetics’ team made sure the bar would be visible even when the user scrolls down

• Colors: By using black on a mostly gray website, they successfully attract visitors’ attention to the bar

Zorrata

This bar design is simple. But they clearly state what the subscriber will receive (exclusive news and offers) and use the fear of missing out to perfection. As a visitor, you feel you might miss an opportunity that will not be offered again.

Drunk Elephant

Again, this one is pretty simple (most bars are), but the flashy background colors and the touch of humor (“this is the part where we ask for your email”) convinced us to include it in this selection.

Exit Shopify popups

If you’re not familiar with exit popups, they’re modals displayed just before the visitor leaves a web page.

In our recent research, we found that over 11% of Shopify websites used exit campaigns to convert visitors, making the second most popular format:

Why these Shopify popups worth a separate category?

Because they usually differ a lot from “traditional popups” in terms of design. Since they’re displayed at the last minute, they’re usually very large to attract the user’s attention and convince her to stay. Most of the time, marketers use lightbox popup campaigns on exit, to limit distractions.

Stumptown Coffee Roasters

This campaign uses a true-and-tested scarcity technique by telling the visitors that the products they just viewed are in high demand.

Only Natural Pet

Two things make this example stand out from the rest.

The first one is the countdown timer. It's a way to use another tested technique in marketing—a sense of urgency—and convince the visitor to stay.

The second one are product recommendations. Popups are a common channel to share product recommendations on Shopify websites, including AI-generated ones.

Long’s Jewelers

Sometimes you can buy an email with a coupon. Sometimes you can simply play on the site visitors’ curiosity and their thirst for knowledge.

Given Long’s Jewelers’ target—young couples about to get married—we found this lead magnet especially relevant. Well done, LJ!

Greats

Here’s another good example of a lightbox popup displayed on exit.

We love it because it gives two options to sign up: email AND text. Interesting!

Also, the wording “Qualify” gives pause: It suggests that you’re eligible today but may not get this offer ever again.

JewelStreet

This last Shopify exit-intent popup example is one of my favorites. And there is a fabulous story behind its success.

The JewelStreet team realized that the highest converting page on their Shopify store was the best-selling items page. What did they do next? They created an exit message in the women’s jewelry category to invite visitors to check their bestsellers before leaving the site. It’s cheap, simple to implement…and it works!

Mobile Popups

Mobile Shopify popups are almost a separate world. This requires following specific rules, which is one of the reasons why only 15% of Shopify stores use them:

I won’t go into the details about mobile popups in this article because we’ve already written an extensive guide about them: mobile popups guide
But we thought that sharing some good examples of mobile modals could help.

Good American

Good American is one of the best performing Shopify stores worldwide. And their Shopify popup is an excellent example of good design. It takes a reasonable amount of screen estate, its message is short and clear, and its black background makes it unmissable.

Tula

This example comes from Tula, an online skin care store. Using a pink background, they made this small Shopify popup super visible. And from a visitor’s standpoint, the offer they included is irresistible!

Shopify popup: wrap-up

Want to supercharge your Shopify store with popups, too?

Give Wisepops a try. We’re Shopify’s top-rated popup app (5 stars). And you can test us risk-free: we offer a 14-day free trial and don’t ask for your credit card.