Shopify CRO: 15 Strategies + Examples [incl. AI]

If you’re running a growing Shopify store, chances are you’re not hurting for traffic—but you are looking to convert more of your existing visitors.

That’s where onsite CRO tactics come in.

Whether you're aiming to boost average order value, recover carts, or turn more first-time visitors into buyers, small changes can drive a big impact.

In this guide, we’re skipping the surface-level tips and diving into Shopify CRO tactics that can work on your store. Real examples from our research, practical takeaways, and a focus on what actually moves the needle.

Let's get started:

• What is Shopify CRO?

• Shopify CRO strategies

What is Shopify CRO?

Shopify CRO is an ongoing process of increasing the percentage of visitors who sign up for a newsletter, complete a purchase, visit a page, or otherwise engage with your store. The ultimate goal is to understand how to optimize the store's content, campaigns, or experience to achieve growth goals, all while minimizing extra spending on increasing traffic.

Shopify stores that perform effective CRO strategies can outperform their competitors by offering positive and personalized shopping experience. These businesses often become very skilled at using data and analysis to inform decisions.

Shopify CRO strategies

Capture and engage visitors

Optimize your lead capture campaign

Most Shopify stores rely on generic lead capture campaigns (think "Get 10% off your next order"). Often, the only difference is the size of the discount.

While this CRO technique may work, it's worth remembering that customers see the same discount offer everywhere they go. So, your store needs a different approach to stand out.

How to optimize

Boost your lead capture on Shopify by experimenting with:

• different incentive types. Experiment with discount sizes, giveaways, and add extra bonuses like free shipping or free item for orders above a certain amount

• personalizing incentives for different audiences. Create different incentives for visitors from paid ads, organic search, etc. Example: organic visitors may convert better if they're on the decision stage of their journey (e.g. they Googled "buy protein powder"), so you can give them a bigger discount

• incentive based on website behavior. If a visitor adds an item to their cart but continues browsing other pages instead of completing the purchase, offer them an incentive to encourage conversion or checkout

• incentive based on viewed products. Offer incentives exclusively to visitors who browse at least two products within the same category, as this indicates interest

• campaign designs. Consider trying different product images, copy, pages where the campaign is displayed, or screen position

The goal isn’t to give discounts to everyone just for the sake of it. Instead, focus on targeting the people who are most likely to use them and actually convert.

Let's see a few campaign examples.

Dusk, a furniture store, captures leads by offering a chance to win a sizable store credit instead of discounts:

Note that Dusk's campaign has only one signup field: this reduces friction and improves results. In fact, lead capture forms that have only one signup field have the highest conversion rate of 5.7%.

Next example—

émoi émoi, a lifestyle Shopify store, had a gift festival, where visitors could win special discounts, free delivery, unique posters, and products.

The campaign captured over 8,000 emails within 30 days:

Another small but impactful CRO idea for lead capture on Shopify is to experiment with the screen position.

Research shows that the "bottom-center" position of lead capture campaigns drives the most conversions (12.8% vs the average of 4%).

Here's how Uranus Wiper uses this tactic:

Also, the visuals you use can make a difference.

Lead capture popups with images capture more emails than those without (5.4% vs 3.2%), so including original lifestyle visuals of your products is a great starting point. You can also take it one step further by testing animations.

ChefEquipment, a Shopify store selling kitchen equipment, has seen a 40% increase in lead generation after implementing animations in lead capture campaigns:

Pro tips

Optimization of your lead capture campaign goes beyond incentives. For example, giving visitors more time to take a look around and showing the campaign on the second page can triple the number of emails you collect.

Consider these optimization tips based on our research:

• Delay your campaign by 10 seconds. Showing your popup 10 seconds after a visitor lands generates a strong 5.31% conversion rate, giving them time to settle

• Trigger the popup on the second page. This helps avoid immediate dismissals by showing your campaign to visitors who are more likely to engage

• Simplify your signup form. Using a single input field (only an email address) leads to higher conversions by reducing friction

• A/B test your lead capture campaigns. Run experiments with different copy and visitor group or page targeting to find what produces the best results

• Connect your email marketing app. Sync your lead capture app with your email marketing platform to have new leads added to your email lists automatically

Convert returning visitors with a dedicated campaign

This is one of the Shopify CRO tactics that often gets overlooked.

Many Shopify websites show pretty much the same offer to almost everyone, which is often bad for personalization and conversions. So, consider diversifying your lead capture strategy.

Returning visitors are more likely to convert or make a purchase than new visitors. Multiple visits—whether a second, third, or fourth—indicate a higher level of interest and engagement.

How to optimize

Create two separate email capture campaigns for new and returning visitors.

If you're using popup software, you can duplicate the first campaign designed for new visitors, make the design changes, and set the audience targeting preference to Returning Visitors:

Let's see an example of how this CRO idea for Shopify works.

Oddballs used two colorful campaigns to speed up email signups—both featured a spin wheel and an image showing some of the products.

The first campaign below was displayed to new visitors only (it had two versions: desktop and mobile). Note that it visitors could win "up to 10% off:"

The campaign for returning visitors was slightly different.

The visitors could win a bigger discount (up to 20%); also, visitors could spin the wheel first and see what they won before giving an email.

That was a good idea because it flipped the usual order—offering a reward first, then asking for something in return—which lowered friction:

The campaign that targeted only returning visitors collected more emails than the one for new visitors.

In total, OddBalls generated 2,100 emails with this CRO idea (note that the campaigns had revenue tracking enabled, which also allowed them to learn how many orders were placed with the discounts):

Since new visitors are often not ready to buy, offering a higher discount to returning visitors led to more email signups than from first-time visitors.

Learn more about this Shopify CRO project: Spin to win challenge from OddBalls.

Raise awareness of limited-time offers with bars

Website bars are perfect for letting your visitors know about time-sensitive offers because they can stay visible even when users scroll down. That often helps to keep the store—especially the homepage—more organized.

Bars can also contain:

• countdown timers to drive a sense of urgency

• email signup fields to generate leads

• buttons to drive visitors to pages with sales or products

How to optimize

Use bars on your website—whether integrated into your Shopify theme or added through a third-party app—to announce special offers, especially time-sensitive ones.

This guide to website bars will show you examples and best practices.

Consider these creative bar campaign ideas:

• flash sale announcement with a countdown timer

• weekend sale announcement with a copyable discount code

• VIP sale with an email signup field required to get the discount

• end-of-season clearance sale

• limited-time free shipping offer

Let's see an example of how others use this CRO tactic.

Charlotte Bio, a Shopify cosmetics store, effectively combined a notification bar with discount popups to promote their sale and share a flash sale discount with visitors.

The popup appeared first while the notification bar was displayed only to users who closed the popup without applying the code to the cart.

Let’s take a closer look at the bar campaign.

It featured several elements:

• A flash sale announcement

• A discount code

• A button to instantly apply the discount to the cart

• A countdown showing when the sale ends

This format and design was perfect because it kept the discount code accessible at all times—and drove a sense of urgency with the countdown.

As a result of this flash sale promotion, 236 visitors applied the code to the shopping cart via the bar within six hours (99 more applications compared to the popup):

Gamify your seasonal onsite campaigns

Use gamification to speed up lead capture on your Shopify store and make shopping more engaging on special days like Christmas, Easter, and Mother's Day.

This simple Shopify CRO idea can speed up lead generation and sales—for example, gamified lead capture campaigns collect three times more emails than traditional ones.

How to optimize

Consider these gamified campaign ideas:

• a wheel with prizes on Mother's Day

• a virtual egg hunt on Easter

• hourly scratch cards on Black Friday

• an advent calendar on Christmas

• a virtual scavenger hunt on Halloween

Let's see a few examples.

OddBalls collected emails and phone numbers with this good-looking campaign during the holiday season (note that the prize is a gift voucher, not a discount):

Creating such a campaign is easy in popup builders.

OddBalls created it using Wisepops, for example; this video will guide you step-by-step through the campaign creation process using this platform:

Next example—

CODAGE Paris, a skincare brand, engaged visitors with an advent calendar. Every day, shoppers visited their website to get a new prize or special offer:

Creating an advent calendar with a new offer every day on your Shopify store doesn't require you to have special skills like coding.

Here's how this campaign was made:

One more example—

Soi Paris, a clothing store on Shopify, had an egg hunt for Easter.

Shoppers had to find "eggs" (they were actually little popups shaped like eggs) on product pages to get a special Easter discount.

As a result of this project, 233 customers redeemed the discounts they found.

Personalize the shopping experience

Use AI-generated product recommendations

If your Shopify store offers 100 or more products, it needs AI-generated product recommendations to increase sales. AI algorithms handle large product inventories and give personalized suggestions in real time, helping you improve the shopping experience and product discovery.

About 67% of customers prefer personalized product recommendations, so this CRO strategy is a must-have for your Shopify store:

Best practices to consider:

• Try different campaign formats. Mix it up by using dynamic embed blocks and popups, for example. This way, you can have recommendations in different parts of your website and show them to more shoppers

• Run A/B/n tests. Testing your campaigns (including against a control group) gives you helpful insights like revenue per customer and number of pages viewed per visit

• Track incremental revenue. Use revenue tracking (most CRO tools have it) to see how much value your recommendations are generating

How to optimize

There are a few easy ways to implement AI product recommendations on Shopify (even if you don't have any experience):

• CRO platforms

• onsite feed

• ecommerce popup software

• integrated recommendations within Shopify themes

• product quiz tools

I'll go over the first two, (and the next section will cover the third one), but check out this guide if you'd like to get instructions for all five: how to implement AI product recommendations.

So—

Let's suppose you'd like to show your recommendations in popups (they are a good channel since they can be dynamically shown). Each campaign will contain a few suggestions generated by AI and tailored to every visitor.

I'll use our Shopify CRO tool, Wisepops.

To create a campaign, choose a channel (popups), select a special template with recommendations, and add products that you'd like the AI algorithm to analyze while editing:

Here's an example of a similar campaign created in Wisepops used by Pierre Hardy, a popular Shopify fashion store:

What’s interesting about this AI-based product recommendation campaign is that it only appears when you’re about to leave. This kind of campaign is perfect for shoppers who like to take their time, explore different options, and compare products.

Next channel to show AI product recommendations on Shopify—

Onsite feed.

The feed sits right in the website's header, giving shoppers a familiar and easy-to-spot "unread message" notification.

When they click the "bell," the feed opens up with the messages. Product recommendations are always shown at the top to keep them easy to find.

émoi émoi, a lifestyle Shopify store, uses the onsite feed to display AI product recommendations to their shoppers:

The recommendations are always at the top so they’re easy to find:

Displaying recommendations through this onsite channel has some advantages:

• The list updates in real time, always showing the best-performing items first, thanks to AI analysis

• The feed keeps track of the products visited by each shopper, so they can easily find them later—even if they leave the site and come back later

• Shoppers can access the recommendation list from any page—all they can do is click the "bell" in the store's header

And, last but not least, this CRO strategy for Shopify is effective—

More than 11% of customers who engaged with AI-generated product recommendations in émoi émoi store went on to make a purchase.

Get the details: émoi émoi's strategy to deliver recommendations

Make recommendations based on your Shopify data like cart content and purchase history

One more way to increase Shopify sales with product recommendations is to use native Shopify targeting rules to make popup and embed form campaigns more personalized.

Many Shopify apps can seamlessly sync with your store's data to display targeted campaigns to visitors based on specific conditions, such as adding an item to their cart or making a purchase within a certain period.

How to optimize

For this CRO tactic, you need a popup tool (or a CRO platform with a built-in popup functionality). Here are the top-rated popup apps for Shopify if you'd like some recommendations.

I'll use Wisepops (here are the details about the native Shopify rules in this platform).

In Wisepops, you can use 14 categories of display rules out of the box, including:

Let's take the cart value setting as an example.

I'd like to show an upsell offer to visitors who add products to their cart with a total value between $25 and $50. To achieve this, I create a message and configure the cart value to track items within that price range.

I use the cart.total_price property and set it to "greater than 20" but "less than 50" like this:

An upsell campaign with these settings might look like this: a selection of three suggested products closely related to the item the customer just added to their cart:

If you'd like to create a similar campaign, use this guide to upsell popups for Shopify to make it within minutes.

Place limited-time offers under Add to cart buttons

Visitors hovering near Add to Cart buttons on your product pages are engaged and likely to buy. So, placing an offer right there (like “Free delivery with code "FIRSTFREE”) can boost average order value without adding friction.

Many Shopify store themes support adding lines of text or custom blocks, but this ability depends on how customizable a theme is.

How to optimize

If your Shopify theme doesn’t let you add custom blocks or you’re stuck needing a lot of developer help, no worries—you can easily add them yourself with embed forms, no coding needed.

Embeds are blocks that you can add to any place on a web page using very basic CSS code in minutes.

This video has step-by-step instructions:

Embed forms are an effective Shopify CRO tactic, used by stores of all sizes.

Here are some examples—

L'Atelier d'Amaya, a jewelry store on Shopify, places promotional messages with embeds on a regular basis to raise awareness of time-limited offers.

In this example, they're letting visitors know about free delivery and engraving...

...here, they're sharing a message about a 10% discount for orders over $60:

Next example—

émoi émoi wanted to spread the message about an incentive: for every two pairs of shoes purchased, customers received a complimentary pair of socks.

To make that happen, the team at émoi émoi embedded a block on the pages with the products eligible for the promotion.

Clicking the pink button automatically applied the discount to the shopping cart. To add a second pair of shoes and free socks, visitors just needed to click the black button at the bottom of the embed:

Throughout the promotion, the embed was viewed by 7,282 visitors. Among them, 145 clicked to claim the offer and receive the complimentary socks:

If you'd like to know more:

How émoi émoi uses embeds

Make bestsellers and recently viewed items available on every page

Over 98% of shoppers rarely buy on their first visit—and even when they do, they often bounce between pages before deciding.

But if you make your best-selling products and the items they visited easily available across every page (not just at the very bottom of product pages, for example), you can help visitors quickly pick up where they left off or discover great products they might’ve missed.

How to optimize

Wisepops is the only app on the Shopify App Store that can make these two categories of product recommendations (and more) available on all pages with a unique channel: the onsite feed.

The feed is housed within the store header and shows unread notifications similar to social media, so it's an easy and familiar way to engage visitors.

Let's see a couple of examples—

Here, we can see seven recently viewed items included in the first message in the feed on Pierre Hardy:

A.P.C., a fashion brand, promotes their bestselling items in the feed like this—as you can see, we get previews of four items right away:

If we choose that message, we will see a free shipping reminder along with a list of top-selling products, all accessible with a single click:

Add to cart buttons and low stock alerts are also available in the feed to allow a more convenient shopping experience:

3. Promote new and trending products

Improve engagement with your new products

If you have a low engagement with your new products, create a product promotion strategy that involves a few onsite channels to maximize their visibility.

Those channels can be:

• onsite feed

• product-specific popups

• embed blocks

How to optimize

The onsite feed is an effective onsite channel for promoting new arrivals on Shopify because it keeps the homepage cleaner, helps visitors discover new products, and makes it easy to go to product pages directly.

Shopify stores use this channel to promote new products in a few ways.

Timex, for example, engages visitors with an announcement about new arrivals...

Rouje focused on sharing a few messages about limited edition products, new collaborations, and new seasonal collections...

And Black Ember created dedicated notifications for each new product to focus the attention on specific new arrivals:

This product promotion campaign was effective—

More than 2,300 website visitors fully opened the notification ("clicked" in the image below); of those, 545 (or 23.4%) went to the product page:

Next—

Shopify popups are another effective onsite product promotion channel you should consider.

You can engage visitors with messages like:

• new arrivals, shown to everyone on your homepage

• new products from specific product category displayed only when visitors view it

• countdown to new product launch, shown to everyone

Examples—

Blume, a skincare brand, announced a new seasonal product (sunscreen) to all their visitors on the homepage:

This next campaign from Stumptown Coffee Roasters was displayed only to returning visitors to encourage them to check out the product they've viewed during their last visit.

It’s a great way to make shopping more personalized by helping visitors find the product they might be coming back to look for:

Next—

Embeds (blocks that you can add to your store pages without coding) are another proven channel to consider.

émoi émoi, for example, offers related products in embeds placed directly under Add to cart buttons:

Show free shipping thresholds to drive action

Free shipping is often perceived as a risk-free incentive, especially for returns. If your gross margin supports it, then consider offering it on your Shopify store in a way that drives conversions.

Some top-rated Shopify app options include Hextom Free Shipping Bar and Essential Free Shipping Upsell.

How to optimize

Here’s how to effectively implement a free shipping threshold:

1. Calculate your costs. Determine your shipping expenses and profit margins to ensure the strategy is sustainable

2. Set a threshold. For instance, if your average order value is $50, offer free shipping on orders over $75 to encourage larger purchases

3. Adjust pricing if needed. Revise product prices to absorb shipping costs without compromising profitability

4. Activate the offer. Use Shopify’s built-in tools (here’s a guide) to configure free shipping rules

5. Communicate clearly. Promote the free shipping offer with ecommerce popups, banners, or specialized Shopify apps

6. Monitor and refine. Track performance metrics and tweak your strategy to maximize impact

Check out how successful Shopify stores highlight their free shipping thresholds to drive a higher average order value.

Kylie Cosmetics does it when a visitor adds an item to the cart:

Black Ember shows the free shipping threshold message in an onsite feed notification, also when a customer adds a product to the cart:

Black Ember has been successful at raising awareness of the free shipping offer.

One of the versions of the onsite notification (free shipping for US-based customers), was viewed by over 2,581 visitors, with 339 of them opening the notification to read the entire message:

Brooklinen uses another onsite channel, a sticky bar.

Choose this way if you'd like to let all visitors know about your offer immediately for maximum awareness:

4. Recover and retain customers

Trigger exit-intent campaigns to recover abandoning visitors

Exit campaigns are a powerful tool for boosting conversions for Shopify stores of all sizes, with top-performing personalized campaigns converting up to 19% of visitors.

Shopify exit campaigns work best when they:

• are based on visitor browsing behavior

• contain incentive like a time-limited discount or free shipping

• are delayed by a page or two to avoid irritating visitors who navigated back accidentally

If you're wondering when you should display your exit campaign, consider the average number of pages your customers view per one visit.

Shopify statistics say that the total average is about three pages, this suggests that setting your exit campaigns to trigger after two page views could be a good starting point:

How to optimize

Consider these ideas:

• new product/collection announcement for those who haven't seen it

• discount code valid for 24 hours only

• product recommendations based on the browsing history

• special offer for those who have an item in the cart

• personalized discount for visitors who bought once over 30 days ago

• discount shown only to returning visitors

All of these are easy to implement with native Shopify display rules and targeting options in popup or CRO platforms.

Let's see examples from successful Shopify stores.

OddBalls offers to check out the sale in this campaign...

This one includes a discount code valid for 24 hours only...

Pierre Hardy offers to see product recommendations based on the items a shopper viewed during the visit:

But what if you're selling products your customers may need some help choosing?

Syos, a retailer specializing in saxophone mouthpieces, uses exit campaigns to promote their product quiz:

Next, Dock & Bay takes a different approach, highlighting free shipping for first-time buyers while adding social proof to reduce any hesitation:

These examples show that exit campaigns are quite versatile, so they could be a powerful tool to increase your conversions on Shopify.

Consider these Shopify exit campaign apps if you'd like to try this CRO tactic.

Convert abandoned carts with multiple channels

While cart recovery emails remain a must-do strategy for cart recovery on Shopify, they aren't your only channel. To boost your abandoned cart recovery rate, consider exploring additional onsite channels.

The key isn’t to overwhelm cart abandoners with every possible message but to test various channels and strategies and focus on what delivers results.

How to optimize

Here are some effective channels to consider:

• Cart abandonment popups: Exit popups can remind visitors of their cart or even offer an incentive when they attempt to leave the checkout or cart pages; they could be shown to both new and returning visitors

• Onsite feed messages: Use strategically timed notifications that trigger based on user behavior, like when a visitor adds a product to their cart but continues browsing

• web push notifications: They also can be targeted to send reminders and incentives to those who abandoned carts and left, keeping your store top of mind

• Automated email workflows: A two or three-email series is a must-do technique for every Shopify store

By diversifying your recovery strategies and tailoring your efforts, you can identify the most effective methods for your business as soon as weeks.

Let's see examples.

Exit campaigns like this are an effective way to re-engage customers by instantly reminding them of their abandoned product and offering an incentive to complete the checkout:

A.P.C. stops cart abandonment on Shopify with this message that informs visitors others are also viewing the same product, creating a sense of urgency:

Next, the feed is another onsite channel to experiment with—

Ferro Watches, for example, encourages to buy with this notification:

Push notifications are an effective channel to consider.

For example, Beau Domaine uses web push notifications, sending them about an hour after a visitor leaves:

Use web push notifications to bring visitors back across sessions

Push notifications on Shopify offer several key benefits in terms of CRO:

• Increase store traffic: Keep users engaged with timely, relevant updates that drive them back to your website

• Boost user retention: Deliver personalized promotions and offers that encourage users to return and stay connected

• Promote offers and deals: Share exclusive promotions to drive sales and increase conversions

How to optimize

Implement a push notification app on your store to begin.

This list of push notification software may be helpful; some of the top-rated dedicated options among Shopify users are PushOwl and Firepush. Also, consider Wisepops if you'd like a CRO platform with pushes as one of the channels.

Campaign ideas for push campaigns to use:

• Special offers for new customers: boost first-time purchases

• New product launch announcements: generate interest and repeat visits

• Loyalty program benefits: bring back high-intent visitors with special offers

• Limited-time discounts: create urgency and drive quick conversions

• Back-in-stock notifications: recover lost sales from previously sold-out items

Examples of this Shopify CRO strategy in action—

Pura Vida uses gentle reminders to re-engage potential customers and encourage them to return to their shopping cart with just one click. Note that the push notification includes the name and photo of the product:

OddBalls lets the subscribers know that a sale ends soon:

Beau Domaine is offering an exclusive, limited-time discount code. Their subscribers can enjoy a complimentary item with purchases exceeding a certain amount:

The list of use cases is virtually endless and Shopify push notification software makes it easy to start by giving campaign templates.

5. Optimize performance

Run CRO experiments with advanced A/B testing

CRO platforms stand apart from traditional A/B testing tools by addressing key challenges like unclear ROI, inaccurate revenue attribution (including sales that would have occurred anyway), and insufficient personalization.

They do so by giving more opportunities like:

• adding a control group to A/B tests to eliminate false positives

• calculating revenue per individual visitor

• providing average order value per visitor

• showing time on store per visitor

How to optimize

Wisepops, VWO, and Smartlook, and some of the platforms are worth considering (learn more about them in this review of CRO software).

I will show an example using Wisepops CRO experiments.

Let’s say you want to test whether offering a discount to new visitors actually drives more revenue. Not every visitor needs an incentive—some would purchase anyway—so showing discounts only when they truly increase conversions protects your margins.

That’s where A/B testing with a control group becomes a powerful CRO tactic: it helps you isolate incremental impact and avoid optimizing for false positives.

Step 1: Create two campaign variants

One with a discount shown to new visitors, and another with no discount at all (or some other incentive):

Step 2: Add a control group

Exclude a portion of new visitors from seeing either variant.

This lets you measure baseline performance and understand how much lift (if any) your campaign is generating:

Step 3: Track results with a goal

Track purchases, revenue per visitor, or average order value to see how the campaign impacts actual business outcomes:

Step 4: Analyze the revenue lift

When the test reaches statistical significance, see if the group who saw the discount generated more revenue per visitor than the control group—in this case, our CRO tactic is working. If not, you might be reducing profit without improving performance.

This logic can be applied to other Shopify CRO ideas too—like testing urgency and scarcity messages, highlighting free shipping thresholds, or featuring social proof—always backed by clear metrics and clean comparisons.

Survey your customers

Getting feedback from your customers can give you a lot of useful info that you can translate into ideas to increase your conversions and sales. If you feel like your current conversion rate could get better, it might be time to get your customers' perspective.

Types of customer feedback you can collect:

• Customer Satisfaction Score (CSAT). Uses rating scale surveys to gauge how satisfied people are with products or services

• Net Promoter Score (NPS). Measures loyalty by asking how likely customers are to recommend your brand

• Customer Effort Score (CES). Shows how easy it is for customers to complete key actions

• Open-ended questions. Provide context and uncover new insights in customers’ own words

• Product/service feedback. Highlights specific issues and opportunities for improvement

Learn more: How to collect customer feedback in ecommerce

How to optimize

Consider gathering feedback, through a form app, dedicated survey app, or other options (for example, many CRO platforms or live chat software include survey features).

This list of survey apps on the Shopify App Store can help.

Let's see an example of how Shopify stores collect feedback from visitors.

A.P.C. uses an exit campaign (but the feedback form is always available in the lower right corner of the screen) to ask three quick questions.

The campaign features a simple design:

One of the questions, for example, asks about the specific reasons why a visitor chose not to buy. The brand provides five answer options along with a write-in option—a well-balanced combination that effectively gathers valuable information:

Summary

The best Shopify CRO strategy?

That's doing the work and learning from your own data.

Conversion rate optimization on Shopify isn’t about copying whatever tactic is trending—it’s about understanding your visitors and testing what works for your store.

Whether you use AI product recommendations, push notifications, A/B testing, spin wheels, or onsite feed, each CRO idea should have a clear purpose: engage, convert, and retain. Start simple, prioritize experiments based on impact, and measure everything.

Learn more about ecommerce:

• 10 success stories from Shopify businesses

• Top-rated wishlist apps for Shopify

• SEO guide for Shopify stores